+1 (208) 254-6996 [email protected]
  

During this course we will review the key concepts to successfully develop a marketing plan.  You will apply these concepts to a program, product or service of a company of your choosing. (See acceptable company list).  You will use the same company and product and service for all milestone papers.  Once your professor has approved your product/service and company, describe the following in paragraph form:

Company: State Farm Insurance

Don't use plagiarized sources. Get Your Custom Essay on
MS-1
Just from $13/Page
Order Essay
  • Provide an overall summary of the company and the product/service offerings.
  • What is the product or service you will redefine or introduce as new? 
  • Why is it a good time for the company to explore this opportunity now?   
  • What are the short term and long term goals?
  • Does this product or service support the company Mission, Vision and Core Values.  (Yes/No and why?  Be sure to include the company mission and vision statements in your response).
  • *What are the risks/benefits of introducing this product/service? 

Order your essay today and save 10% with the discount code ESSAYHELP