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You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. In response to a VUCA (volatile, uncertain, complex, and ambiguous) world, innovation has become a necessity for most organizations that want to compete in the marketplace. This includes automobile and truck manufacturers. The organization from the course scenario has decided to add IoT technology to its vehicles. While the organization is debating whether to utilize incremental or discontinuous innovation, you have been asked to create a presentation analyzing the dimensions of innovation for your team members. This presentation will help your team members understand the potential options for the organization and the possible technological trajectory (path).
Using the information in the overview above and reviewing dimensions of innovation and the five major technological trajectories from your textbook, create a presentation analyzing innovations. It may be helpful to review the CTO Brief , Comparative Growth Data , Comparative Operating Statistics , and Comparative Product Plans documents. Your presentation should include the following points:
1. Slide One: Give examples of types of innovation for your company at the component and system levels.
2. Slide Two: Describe the potential incremental innovations from the types of innovation and explain why they are incremental.
3. Slide Three: Describe the potential discontinuous innovations from the types of innovation and explain why they are discontinuous.
4. Slides Four/Five: Explain the potential path for your organization by identifying one of the five technological trajectories for your organization along with your justification for that choice.
Using PowerPoint, create a 4–5 slide presentation that includes detailed speaker notes highlighting the important points you want to emphasize to your team members and includes references cited in APA format.
Textbook: Managing Innovation: Integrating Technological, Market and Organizational Change (Tidd)
BELOW YOU WILL SEE FIGURE 1.8 “DIMENSIONS OF INNOVATION” AND ATTACHED ON SEPARATE DOCUMENT YOU WILL SEE TABLE 4.7 “FIVE MAJOR TECHNOLOGICAL TRAJECTORIES”
Figure 1.8 illustrates the range of choices, highlighting the point that such change can happen at the component or subsystem level or across the whole system … A variation on this theme comes in the field of ‘technology fusion’, where different technological streams converge, such that products that used to have a discrete identity begin to merge into new architectures. An example here is the home automation industry, where the fusion of technologies such as computing, telecommunications, industrial control and elementary robotics is enabling a new generation of housing systems with integrated entertainment, environmental control (heating, air conditioning, lighting, etc.) and communication possibilities. Similarly, in services, a new addition to the range of financial services may represent a component product innovation, but its impacts are likely to be less far-reaching (and the attendant risks of its introduction lower) than a complete shift in the nature of the service package – for example, the shift to direct-line systems instead of offering financial services through intermediaries. Many businesses are now built on business models that stress integrated solutions – systems of many components that together deliver value to end users. These are often complex, multiorganization networks – examples might include rail networks, mobile phone systems, major construction projects or design and development of new aircraft such as the Boeing Dreamliner or the Airbus A-321. Managing innovation on this scale requires development of skills in what Mike Hobday and colleagues call ‘the business of systems integration’ .
FIGURE 1.8 Dimensions of innovation