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BCO323 ORGANIZATIONAL COMMUNICATION Task brief & rubrics – Final task 2021

FINAL TASK

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· On Week 11, the Final Task will be presented in class, and we will comment on its most important aspects in the session.

· The Final Project comes with a few guidelines that you will have to follow up in order to be able to finish your document.

· On Week 13 you have to submit your Final Task – document on Moodle (max. Sunday 09/05).

· The session of Week 13 will be an extra tutoring session: you will be able to ask the professor for last advice on your project.

ASSIGNMENT: OPTION ONE

A communication audit of the organization/company you work for (you may name/use a fictitious name for the organization) has detected signs of a toxic work environment (high turnover, weekend emails, poor communication) and a need to improve the behavior morale and motivation of employees and internal stakeholders (owners, managers, employees etc.) and you are asked to create a ‘proactive campaign’ about building values, community and positive communication at work.

The campaign can last from one week to one month and the organization has employees working in the office and remotely, so you need to make sure both are included.

Review the course outline and the materials of the course (specially from Unit 4 to 7) and create an internal communication campaign to promote values, community and positive communication at work.

You are free to choose the format and the content of the communication campaign.

ASSIGNMENT: OPTION TWO

The McKinsey report on “Women in the Workplace” 2020 has just been delivered to your in-tray. 60% of your clients are women yet fewer than 40% of your staff are and men move up to decision-making positions faster than women do. Is there something you can do? Are there other areas of parity that need attention? Rumors and cases of discrimination can really damage a brand and an organization. Create a proactive campaign to ensure that your workplace is a positive, productive place to be and there is and no discrimination.

The campaign can last from one week to one month and the organization has employees working in the office and remotely, so you need to make sure both are included.

Review the course outline and the materials of the course (specially from Unit 4 to 7) and create an internal communication campaign to promote values, community and positive communication at work.

You are free to choose the format and the content of the communication campaign.

GUIDELINES

· The minimum amount of words to be used is 1000, and the maximum is 1600.

· You may want to include images/graphics etc. (for example from their website) to make your reasoning and argumentation more visual and explicative

· Font: Arial. Size: 12pts. Line spacing: 1,5. Text align: Justified.

· Appendices and References, do not count towards the final word count but are strongly recommended (referencing websites, articles, books etc.).

· Remember to include proper citations, references and footnotes!

· Upload your assignment in Turn-it-in on Moodle (“Upload your Final Task here”)

Avoid plagiarism

· Always write your own work.

· Do not copy and paste directly from other sources unless you create a quotation following the required quotation format and making appropriate use of the Harvard referencing system.

· Rewrite (paraphrase) the ideas expressed by another author if they are useful for the construction of your academic argument. Acknowledge the source of ideas with the Harvard referencing system.

· Do not copy reading lists or sources that were not read nor consulted, whether from academic work or from the internet.

· Plagiarism is automatically detected by Turn-it-in so, please, make sure you write your own unique assignment and do citations properly.

Weight: This task is worth 60% of your overall grade for this subject.

LAUNCH: WEEK 11

FINAL TUTORING SESSION: WEEK 13

SUBMISSION: WEEK 13 ON MOODLE, SUNDAY 9/05 BY 23.59HRS

Outcomes: This task assesses the following learning outcomes:

· LO1: Understand communication within an organization as an element of branding and mirror of organizational culture,

· LO2: Apply critical analytical skills to oral and written messages and choice of formats (including meetings) within an organization.

· LO3: Understand communication flow and apply and develop effective, ethical message content and strategy,

· LO4: Critically review and assess communication manuals and IT internal communication tools;

· LO5: Review, evaluate and create internal communication plans and campaigns, understand and promote positive teamwork,

· LO6: Be familiar with activities to enhance teamwork and be able to face challenging communication scenarios with confidence.

Rubrics

Exceptional90-100Good80-89Fair70-79Marginal fail60-69
Knowledge and Identification of the main Issues30%Identifies and demonstrates a sophisticated understanding of the main issues / problems that need to be addressed in the campaign. Excellent documentation.Identifies and demonstrates an accomplished understanding of most of the issues/problems that need to be addressed.Good documentationIdentifies and demonstrates acceptable understanding of some of the issues/problems in the scenario described.- Acceptable documentationDoes not identify or demonstrate an acceptable understanding of the issues/problems in the scenario described. Documentation is poor or missing.
Application30%Student applies fully relevant knowledge to the situation provided . Excellent, relevant strategy and tacticsStudent applies mostly relevant knowledge to the situation provided. Good, mostly workable, relevant strategy and tacticsStudent applies some relevant knowledge to the situation provided. Some minor misunderstandings may be evident. Some workable, relevant strategy and tacticsStudent applies little relevant knowledge to the situation provided. Misunderstandings are evident. The strategy and tactics are not appropriate/workable.
Communication40%Student communicates ideas extremely clearly. Excellent organization of content and easy to read. Compliance with the guidelines on font, size, line spacing and text align will also be taken into account.Student communicates ideas very clearly. Good organization of content and easy to read Compliance with the guidelines on font, size, line spacing and text align will also be taken into account.Student communicates ideas fairly clearly. Acceptable organization of content and mostly easy to read. Compliance with the guidelines on font, size, line spacing and text align will also be taken into account.Student attempts to communicate ideas clearly and concisely, with some problems. The organization of content needs improvement; not always easy to read Student does not follow the guidelines on font, size, line spacing and text align.

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