Retailing and Merchandising – MKT 380
Spring semester 2021
Alternative Assessment II Guidelines (5%)
1. Assessment Introduction
Technology has impacted our lives deeply especially in the area of marketing and retailing. Now more than ever, Brands are seeking to impact the customer lives by offering unique experiences through retailing. But how can this be achieved amidst decreasing human interaction especially post COVID-19?
For this independent study, students need to research one of the latest marketing trends “Virtual stores” and present their findings in a well-structured report.
|Table of contents|
|Part 1(150-250 words)||· What is a virtual store?· What technologies are used?· Examples of Brand that has established a Virtual store.|
|Part 2(150-250 words)||· Advantages and benefits of virtual stores· Setbacks or challenges faced by virtual stores|