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5/5/2021 Quiz: Week 7 Assessment: Advertising and the Media

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Week 7 Assessment: Advertising and the Media Started: May 5 at 1:58am

Quiz Instructions With your “Advertising and the Media” notes in front of you, please answer the following 4 questions.

25 ptsQuestion 1 (https://wilmu.instructure.com/courses/30022/quizzes/76717/take#)

The caption reads: VERBAL ABUSE CAN BE JUST AS HORRIFIC. BUT YOU DON’T HAVE TO SUFFER IN SILENCE CALL THE AWARE HELPLINE FOR ADVICE AND SUPPORT (day/time, number).

Describe how this ad is built on an analogy.https://wilmu.instructure.com/courses/30022/quizzes/76717/take#

5/5/2021 Quiz: Week 7 Assessment: Advertising and the Media

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5/5/2021 Quiz: Week 7 Assessment: Advertising and the Media

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25 ptsQuestion 2 (https://wilmu.instructure.com/courses/30022/quizzes/76717/take#)

The caption reads: “Real Good.”

How does this ad use an image and tagline to create a vague and likely exaggerated claim?https://wilmu.instructure.com/courses/30022/quizzes/76717/take#

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25 ptsQuestion 3 (https://wilmu.instructure.com/courses/30022/quizzes/76717/take#)

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5/5/2021 Quiz: Week 7 Assessment: Advertising and the Media

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What is the primary claim of this ad? Is it valid? Explain your thoughts.

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25 ptsQuestion 4 (https://wilmu.instructure.com/courses/30022/quizzes/76717/take#)

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5/5/2021 Quiz: Week 7 Assessment: Advertising and the Media

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The caption reads: “Because Life Makes Wrinkles.” The product is a moisturizer.

Explain which two questions from the “Questions to Consider in Evaluating Advertisements” would be best to ask for this ad. Be sure to explain WHY you think these two questions would be best.

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