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Innovation and Competitive Analysis

Overview: Case 10: Chipotle Mexican Grill, Inc. Disrupting the Fast‐food Business, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment and discuss frameworks for evaluating various strategies for the company.

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Instructions

Write a 3–5-page paper in which you:

  1. Use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response.
  2. Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
  3. Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its recent development. Provide support for your response.
  4. Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
  5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

  • Conduct a competitive analysis of technology trends, company resources and capabilities, and organizational structure for future innovation in a given industry.

RUBRIC

Use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response. —

Levels of Achievement:

Unacceptable 0 (0.00%) points

Needs Improvement 18 (15.00%) points

Competent 20.4 (17.00%) points

Exemplary 24 (20.00%) points

Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response. —

Levels of Achievement:

Unacceptable 0 (0.00%) points

Needs Improvement 22.5 (18.75%) points

Competent 25.5 (21.25%) points

Exemplary 30 (25.00%) points

Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its recent development. Provide support for your response. —

Levels of Achievement:

Unacceptable 0 (0.00%) points

Needs Improvement 18 (15.00%) points

Competent 20.4 (17.00%) points

Exemplary 24 (20.00%) points

Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer. —

Levels of Achievement:

Unacceptable 0 (0.00%) points

Needs Improvement 18 (15.00%) points

Competent 20.4 (17.00%) points

Exemplary 24 (20.00%) points

Three references. —

Levels of Achievement:

Unacceptable 0 (0.00%) points

Needs Improvement 4.5 (3.75%) points

Competent 5.1 (4.25%) points

Exemplary 6 (5.00%) points

Clarity, writing mechanics, and formatting requirements. —

Levels of Achievement:

Unacceptable 0 (0.00%) points

Needs Improvement 9 (7.50%) points

Competent 10.2 (8.50%) points

Exemplary 12 (10.00%) points

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