Business name is the MedBox. Basically have a box that dispenses medication straight to a patient. Our mission is to have medication easily obtained conveniently and legally at a patient leisure. Our aim is to enhance pharmacy practice and allow for a trusted pharmacy service with quality and service that is accessible to all and everyone at their leisure
Neighborhood Community Pharmacy
Medication On Time delivered via UberRx
A Business Proposal/Plan
400 Goody’s Lane
Knoxville, TN 37922
Developed by: __________
Date: April 26th, 2019
**In this example pages will not line up with table of contents due to removal of student
CVs to protect identity**
Table of Contents
Table of Contents …………………………………………………………………………………………………………….1
I. Executive Summary ………………………………………………………………………………………….. 2-3
A. Mission Statement and Analysis…………………………………………………………….. 2
II. Business Description……………………………………………………………………………………………..4
III. Service Description………………………………………………………………………………………………..5
IV. Market Analysis………………………………………………………………………………………………….6-7
V. Marketing Plan…………………………………………………………………………………………………….. 8
VI. Financial Projections…………………………………………………………………………………………….. 9
VII. Management Team………………………………………………………………………………………….10-11
IX. Supportive Documents…………………………………………………………………………………….14-25
X. References………………………………………………………………………………………………………… 26
Mission Statement: Neighborhood Community Pharmacy strives to offer our customers the best
patient care in order to optimize health goals by providing friendly service and convenient access
to their medications through Medication On Time delivered via UberRx.
Vision Statement: Neighborhood Community Pharmacy strives to help our patients achieve their
health goals by optimizing accessibility and adherence to medications through Medication on
Time delivered via UberRx.
Medication adherence is a huge concern in today’s health care. Medication On Time
(MOT) delivered via UberRx is a new innovative way to make it easier for patients to have their
medication packed all in one bubble pack in order to be able to take it at the correct time each
day. Patients can even break off that unit dose for the day and take it with them if they are on the
go. Along with this new service to increase patient adherence, Neighborhood Community
Pharmacy is also partnering with Uber, called UberRx in order to be able to deliver patients’
medications to them if they are unable to make it to the pharmacy during business hours.
Our main target market is the growing elderly population, but for the busy working
professionals this will be a convenient service for them as well. Our new service is open to any
of our patients, new or existing, who are interested.
Patients interested in MOT, will preferably have all of their medications filled at
Neighborhood Community Pharmacy. MOT staff will package all of the patient’s daily
medications in bubble packs for each time of day that they take their medications (AM, Noon,
PM, etc.), which will be color coordinated to match up with the dosing schedule time. Once their
medication is packaged, UberRx will deliver the bubble packed medications to patient’s home,
place of work, etc.
Initial cost of investment is expected to be 500,000 to cover startup expenses of
programming, equipment, supplies, staffing, and training. We project that it will take
approximately 3.5 years to see a return on our initial investment. Within 5 years, we expect to
see a 55% return on investment. After expenses are deducted, we expect to see an annual net
profit of 250,000 from UberRx and MOT.
Neighborhood Community Pharmacy aspires to be the number one pharmacy providing
these services to the greater Knoxville area.
One of Neighborhood Community Pharmacy’s major strengths is that it is already an
established pharmacy filling approximately 400 prescriptions each day. Due to our patient
focused care, most of our patients exclusively fill their medications at our pharmacy. Due to this
loyalty, we believe that with the new services of MOT and delivery via UberRx that our business
will continue to thrive and expand to even more patients. We may face challenges such as
competitors mimicking our services, or new regulations requiring stricter security measures on
who may deliver or accept a patient’s medications. Due to customer loyalty, we believe that we
would be able to overcome these challenges.
With Medication On Time delivered via UberRx, Neighborhood Community Pharmacy
will become the leading innovators for patients achieving medication adherence.
Currently Neighborhood Community Pharmacy is an established, locally owned
pharmacy devoted to providing the best patient care. Hours of operation include Monday through
Friday, 8:00 a.m. – 9:00 p.m., Saturday from 8:00 a.m. – 3:00 p.m., and closed on Sundays.
Neighborhood Community Pharmacy is located at 400 Goody’s Lane, Knoxville, TN with a
current population of 187,500 according to the U.S. Census Bureau. The pharmacy is also
located within five miles of General Medical Center that provides acute and chronic medical care
for the community, as well as within three miles of two assisted senior living centers. Among our
staff includes two full-time, licensed pharmacists, one part-time pharmacist, and five certified
technicians. Currently this pharmacy’s prescription volume annually is around 140,811, which
averages to about 400 prescriptions dispensed each day of operation. The pharmacy encompasses
an area of about 2,000 square feet that includes a drive thru, two pick-up areas, a drop-off
window, and a waiting area. A USP <797> and USP <795> compliant compounding area and
two private consulting rooms are also located in the pharmacy.
Neighborhood Community Pharmacy is an all-encompassing pharmacy that dispenses
prescription medications, prepares compounding services, and provides immunizations, blood
pressure screenings, and products for self-care. An area of improvement this pharmacy needs to
address is patient adherence. Neighborhood Community Pharmacy plans on utilizing two new
services in order to improve upon patient compliance to their current medications. Medication on
Time, which can be delivered via UberRx, is proposed to help patients of all ages, background,
and disease states maintain adequate adherence to prescription medications.
Patient adherence is a major problem that affects patient health nationwide, subsequently
influencing the treatment/failure of disease states. In order to help make our mark on the
improvement of compliance in our community, Neighborhood Community Pharmacy plans on
implementing Medication on Time (MOT) bubble packs into our dispensing system, as well as
offering a second delivery service provided via UberRx.
The first service is utilized in many community pharmacies but is a service this pharmacy
has never utilized before. MOT bubble packs are an easy way for patients to remember which
medications they need to take on which day/time. An aspect no other pharmacy has utilized
before is the second service we plan to provide, which is the delivery of MOT via UberRx by
establishing a partnership with the current company, Uber™. UberRx is a delivery system for
prescription medications specifically directed at two target populations. This includes millennials
who favor using apps or online services to order products, as well as the elderly who may have
difficulty making it to the pharmacy to get their maintenance medications on time. Although
some pharmacies do provide mail ordered medications, these services do not provide real-time
delivery at the convenience of the patient. Creating a collaboration with Uber, an already
established application, would significantly impact the delivery system of medications.
Monitoring the utilization of the MOT bubble-packs and the use of the UberRx program monthly
will help the pharmacy determine if these services are useful to the community in improving
adherence. Everyone struggles with adherence, so the MOT bubble-packs, along with real-time
delivery of medication through the easy of an app will help patients of all ages who require
multiple medications or several regimens that may be hard to remember.
The target audience for MOT bubble packs are those individuals who are constantly
struggling to stay adherent to their medication regimen, especially those patients in nursing
homes and long-term care facilities. MOT bubble packs provide patients with a thirty-day supply
of unit dose cups that contain their daily medications. Each unit dose cup contains the name of
the patient, date, administration time, and contained medications printed on the label. This label
is color coded to help distinguish administration time. For example: Green is to be administered
in the morning, Yellow for the lunch/afternoon, Orange for the evening, and Blue for
On the other hand, UberRx’s target audience is those individuals who have difficulty
picking up their prescriptions each month. This service is here to ease anxiety and worry of those
who cannot make it to the pharmacy during business hours. A potential target market for these
services are the Elderly population. These customers make up a significant portion of our
population, and also required extra attention in order to maintain an adequate quality of life. In
2017, the United States Census Bureau confirmed the aging population dependency ratio of 23:1.
(2). This concludes that sixty percent of the Knox County population was sixty years of age or
older. Since our services aim to make medication adherence easier, this could be a profitable
market for targeting for the elderly population, since the baby boomer generation is reaching
Neighborhood Community Pharmacy is located at 400 Goody’s Lane, off of Parkside
Drive in Knoxville, Tennessee. The pharmacy is also located within five miles of General
Medical Center, and three miles of two assisted senior living centers. There are roughly twenty-
four pharmacies that reside within five miles of Neighborhood Community Pharmacy, and a few
of them even provide some sort of delivery service, but mainly focus on attracting individuals
with competitive prescription prices. However only one other pharmacy, National Rx, provides
both a delivery service; as well as, MOT bubble packaging. (3). This could be considered a
threat, since they are already an established business. They have an estimated revenue of 133,000
dollars annually. Their hours of operation are Monday – Friday, 9am-7pm, and Saturday from 10
am – 3 pm. National Rx operates with only three staff members. Therefore, a couple of
weaknesses our company may face are additional training hours, salary, and adequate staffing.
Although they may target the same audience as we do, our extended hours of operation, and
unique delivery system, UberRx, should provide substantial opportunities over our competition.
Neighborhood Community Pharmacy will advertise and promote these defined services
not only to the elderly, but to all individuals. We strive to better serve our community by
ensuring safe and convenient systems to help better promote medication adherence. Advertising
& promotion strategies include the following:
1.) Attaching flyers of our services to our current patients’ medications
2.) Advertising in local newspapers weekly, about our services and upcoming promotions for
3.) A billboard on I40 to advertise and promote our services, and 10% off each medication if
you transfer your prescription to our pharmacy.
4.) Monthly Facebook/Instagram videos on medication adherence and the value of MOT
bubble packs and delivery service
5.) Monthly emails of ongoing promotions and creative ideas on how to improve medication
adherence, as well as, opportunities for improving lifestyle choices.
6.) Annual give away drawing for our loyal customers that will provide free MOT bubble
packs and free delivery for six months
7.) Contacting and meeting with local Long-Term Care facilities to promote MOT bubble
packs and provide 20% of delivery services for the year.
Neighborhood Community Pharmacy has excelled in prescription sales, and has provided
a steady profit margin, over the last five years. An investment was made to provide MOT bubble
packs to our current dementia patients who reside at SunnySide long term care facility. This
investment has procured a stable growth rate in market share, since 2015. We plan to continue to
increase availability for MOT bubble packs and delivery services.
To provide adequate funding for these services, we will use 500,000 dollars in startup
costs. This will help pay for contracts with Uber, establish a patent for UberRx, buy equipment
needed to ensure MOT bubble pack safety. These costs will also be utilized for iPad’s used by
uber drivers containing certain patient information, like delivery address. Yearly projected
expenses are estimated at 200,000 dollars, which should decrease 2-5% each year.
We anticipate that most of the revenue acquired will come from our patients buying MOT
bubble packs, as well as, signing up for our delivery system. With our current consumer market,
we hope to continue our steady revenue increase, and establish enough profit from the sales of
MOT bubble packs and our delivery service.
From 2017-2018, Uber increased its revenue by 43% making 11.3 billion dollars last
year. (4) MOT bubble packs did not have an established revenue just yet, but PillPack a company
closely related to MOT, has an estimated annual revenue of 8.7 million dollars. (5) Therefore, we
project our return on the initial investment of 500,000 will approximately take three to four
years. The percent return after five years is projected to be 55%. Best case scenario, UberRx &
MOT bubble packs bring in an annual net profit of 250,000 after expenses are deducted.
However, worst case scenario is that the services provided flop, from lack of delivery or service.
In this case, we will discontinue our services if our projected outcomes are not sufficient to
maintain the service.
-Student Name, CEO- Chief Executive Officer- Ensures that everything throughout the
business is running smoothly; In charge of hiring and firing members of the management team;
In charge of every employee in the business.
-Experience: Has been a pharmacist for 20 years and had 10 years of experience as a
pharmacy manager before becoming a CEO; Has a PharmD and MBA.
-Student Name, COO- Chief Operating Officer- In charge of the complex operational details of
the business; Ensures that the operations in the business are flowing the way they are supposed to
be; In charge of everyone below them.
-Experience: Has been a manager at several other pharmacy chains over the past 15
years; Has an MBA and PharmD.
-Student Name, President- oversees the staff functions; helps CEO and COO with their duties
-Experience: Has a PharmD. Has been a pharmacist for 6 years.
-Student Name, CFO- creates the budget and financial strategies for the business; In charge of
the finances for the business.
-Experience: Has an MBA and CPA; Has been a CPA for 5 years.
Name, PIC of MOT- This is the Pharmacist in Charge of the MOT department. This person’s
job is to make sure everything involved with MOT process is going correctly, and they check
every MOT bubble pack to make sure it is correct before giving it to the patient.
-Experience: Has a PharmD; Has been a pharmacist for 5 years where he worked at a
previous pharmacy that provided MOT.
-Name, PIC of UberRx- This is the Pharmacist in Charge of the UberRx department of the
pharmacy. This pharmacist’s job is to oversee everything involved with UberRx to make sure
everything is running smoothly, make sure deliveries are being made in a timely matter, and
make sure all of the prescriptions are correct and correctly packaged before being sent out for
Experience: Has a PharmD; Has been a pharmacist for 4 years.
The services that are to be provided will begin with the patient filling out appropriate
paperwork to give the pharmacy permission to dispense their medications in MOT or to deliver
their medications to them by UberRx. The pharmacy will then receive the patient’s prescriptions.
If the patient requests MOT, then we will fill all of their medications in MOT packaging, label
the packaging appropriately, and have the MOT ready to go for the patient. The pharmacist will
them check each bubble pack to make sure it is correct before giving it to the patient. If the
patient requests delivery of their medication by UberRx, there are two different options for this
to take place. The patient can call the pharmacy requesting to get their medications delivered via
UberRx, and whoever is working can input the patient’s information into the UberRx database
and schedule a time for their medications to be delivered. The other option for the patient is that
the patient can get on the UberRx app on their phone and request their medications to be
delivered themselves. When prescriptions are being delivered via UberRx, they will also have to
have slightly different packaging than normal prescriptions. The delivered prescriptions will
have to be packaged in a tamper proof bag or envelope that does not say what is in the package
other than the patient’s name and instructions for delivery. The prescription will also be checked
by the pharmacist before it is given to the UberRx delivery person. The delivery person will pick
up the prescription for delivery from the pharmacy by signing for it and scanning it into the
system. The delivery person will then deliver the prescription to the patient where the patient will
then sign for it.
The addition of these new services would require us to designate a section of the
pharmacy for the packaging of MOT. We would also have to purchase a machine to seal the
MOT packages as well as purchase the packaging for the MOT. We would also need to receive
access to Uber’s software they use in order to be able to send out delivery information to their
Currently at the Neighborhood Community Pharmacy we have 2 full time pharmacists, 1
part time pharmacist, 3 full time pharmacy technicians, 2 part time pharmacy technicians, 1 full
time operations/business manager, and 1 full time employee who is in charge of the durable
medical equipment sales and rentals and is responsible for purchasing all of the out front
merchandise of the pharmacy. For the management team, we have a CEO, COO, president, and
CFO. With the addition of MOT and UberRx, we will have to hire more employees to perform
the tasks needed to provide these services. We will need to hire 1-2 more pharmacy technicians
to package the prescriptions for MOT in the beginning, and we have already hired 2 more
pharmacists to be in charge of UberRx and MOT. We can hire more employees in the future, if
[List references used in the document, number sequentially.]
1.) U. (n.d.). U.S. Census Bureau QuickFacts: Knoxville city, Tennessee. Retrieved from
2.) Worldpopulationreview.com. (2019). [online] Available at:
http://worldpopulationreview.com/us-counties/tn/knox-county-population/ [Accessed 26
3.) Nationalrx, I. and Nationalrx, I. (2019). Nationalrx, Inc.. [online] Buzzfile.com.
Available at: http://www.buzzfile.com/business/Nationalrx,-Inc.-865-392-1770
[Accessed 26 May 2019].
4.) CNBC. (2019). Uber’s growth slowed dramatically in 2018. [online] Available at:
https://www.cnbc.com/2019/02/15/uber-2018-financial-results.html [Accessed 26 May
5.) Crunchbase. (2019). PillPack | Crunchbase. [online] Available at:
https://www.crunchbase.com/organization/pillpack/ [Accessed 31 May 2019].
Electronic Version of Business Plan Template
The pages that follow are designed to help organize your business plan. As stated in the textbook, every business plan is unique. Therefore, the contents outlined below and the format may not exactly fit the plan you are creating. You can delete or add sections and subsections, and change formatting as dictated by your particular situation.
As you will see below, each new section of the template is labeled. The label is preceded by an asterisk (“*”). These labels should be deleted as you create your business plan (as should this instruction page). There are also bracketed items, (“[ ]”), in the template. The bracketed items are either instructions for you or places where you should insert text, while at the same time deleting the brackets and the instructions contained within.
The Exercises within the textbook provide the same purpose as this template but are divided into sections to create a step-by-step process for completion of the business plan. At stated in the Exercises, although in many cases the responses to the workbook questions can be converted directly into the business plan document, it will still be necessary to create new text and re-language some of the existing verbiage. Without doing so, the final document will be choppy and lack continuity between thoughts. Refer to chapter 10 for instructions on writing the business plan document.
Save the business plan by changing the file name and changing the location where the file should be saved. Save the file to the appropriate folder on your hard drive. If questions or problems arise with the business plan template, consult the Microsoft Word program help function, user manual, or a knowledgeable representative of your organization’s information technology/services department.
[Insert name of service or program]
A Business Proposal/Plan
Developed by [List names of all contributors]
Date [Insert date of most recent revision]
*End of Title Page
*Table of Contents (new page)
Table of Contents
[Revise or replace the Table of Contents headings as appropriate to fit your business plan]
Background and Description
Market and Competitor Analysis
Operational Structure and Processes
Quality and Regulatory Issues
Milestones, Schedule, and Action Plan
Financial pro forma statements
Letters of support
*End of Table of Contents
*Executive Summary (new page)
[Instructions for writing the Executive Summary are provided in chapter 10. The Executive Summary should be in the same general order as the business plan itself (see Table of Contents). The Executive Summary should highlight the most important aspects of each major section of the business plan. A major goal is to make the Executive Summary as quick and easy to read as possible. In this regard, sentences should be short and to the point. Bullet points can be used to highlight facts. Subheadings (as shown below) may not be needed depending on the length (1–2 pages ideal) of the Executive Summary.]
[Briefly define the patient care need, define the service opportunity, and describe the service or business you intend to provide.]
[Briefly describe who and/or what is the target market, describe what percentage of that market the service is expected to obtain, identify what competition already exists in the market, and describe the plan/strategy for entering the market.]
[Briefly describe how the program or service will be run; describe how customers will receive the service, describe important work processes, and regulatory requirements or clinical standards that exist for this business.]
[Identify how much money (investment) is needed to get the program started and what will be the operating costs for a given level of service, describe expected income and sources of income based on that same level of service, and define the net income on an annual basis. Based on the net income, define the payback period for the initial investment.]
[Define the anticipated timeline for accomplishing major milestones and goals of the program. List the long-range growth and expansion objectives.]
[Briefly describe the major strengths and opportunities of the program. Briefly describe possible future changes in regulation, reimbursement, costs, competition, customers, or other changes that may impact the program.]
[End the Executive Summary with a persuasive concluding statement.]
*End of Executive Summary
* Background and Description (new page)
Background and Description
[Insert information from the workbook questions in chapter 3]
[Describe the patient care or customer need or problem.]
[Describe the service opportunity (i.e., what service can be provided to alleviate the need/problem above).]
[Explain how currently available services (if any) fall short of filling the need.]
[Describe the program/service proposed.]
[Describe the company (pharmacy) within which the program fits.]
[Include the company mission statement of the program/service or larger organizational goals that the program may help fulfill.]
[Describe the anticipated outcomes (clinical, humanistic, or economic) for customers and for the business. Provide evidence if possible (from literature).]
*End of Background and Description
*Market Analysis (new page)
[Insert information from questions and responses in chapter 4]
[Describe the number and types of customers of the proposed program/service.]
[Describe the market (geographic/demographic description, trends in market, market segments, and target market).]
[Identify the competitors of the proposed program/service.]
[Describe the strengths and weaknesses (internal) and opportunities and threats (external) of the proposed program/service (SWOT analysis) relative to the competitors).]
[Describe the anticipated market share (including percent and number of patients or customers), and market share of the competitors.]
*End of Market Analysis
*Operations and Processes (new page)
Operations and Processes
[Insert information from questions and responses in chapter 5.]
[Describe the processes and workflow of the services/program.]
[Describe the facility and equipment requirements of the program.]
[Describe the personnel (numbers, qualifications, and roles) and the organizational structure and reporting relationships of the program.]
*End of Operations and Processes
*Quality and Regulatory Issues (new page)
Quality and Regulatory Issues
[Insert information from questions and responses in chapter 6.]
[Define the regulatory, quality, and practice standards pertinent to the service/program.]
[Describe how the regulatory, quality, and practice standards will be met initially and then monitored on an on-going basis.]
*End of Quality and Regulatory Issues
*Marketing Plan (new page)
[Insert information from questions and responses in chapter 7, including the brand name for the program/service (if applicable) and the positioning statement.]
[Describe the marketing mix strategies and promotion plan (for entering the market and for on-going promotion).]
[Quantify the growth potential of the business (market share and percent growth over time).]
*End of Marketing Plan
*Financial Projections (new page)
[Insert information from questions and responses in chapter 8 and from pro forma financial statements.]
[Under the most likely case, describe the investments required (initial and on-going investment/expenses) on an annual basis (over the first 5 years).]
[Under the most likely case, describe the sources and amounts of revenue (or cost-offset) anticipated on an annual basis (over the first 5 years).]
[Under the most likely case, identify the annual and 5-year net profit, the payback period, and the percent return on investment (ROI) after 5 years.]
[Describe the financial performance (revenue, expense, net profit) under the “best-case” and “worst case” scenarios.]
*End of Financial Projections
*Milestones, Schedule, and Action Plan (new page)
Milestones, Schedule, and Action Plan
[Insert information from questions and responses in chapter 9.]
[Describe the major accomplishments or milestones of the service.]
[List the time frames for accomplishing the milestones and goals.]
[List the long-range growth and expansion objectives.]
*End of Milestones, Schedule, and Action Plan
*Exit Strategy (new page)
[Insert information from questions and responses in chapter 9.]
[Describe possible future changes in regulation, reimbursement, costs, competition, customers, or other changes that may adversely impact the program.]
[Describe the criteria that would be used to make a decision to exit the business, and describe the plan for exiting this business when and if the need should arise.]
*End of Exit Strategy
*Conclusion (new page)
[End with several sentences that reiterate the value of the program to both customers and the organization].
*End of Conclusion
*References (new page)
[List references used in the document, number sequentially.]
*End of References
*Supportive Documents (new page)
[Attach the following supportive documents if appropriate: a chart that identifies the major competitors and their market share; a chart that compares the strengths and weaknesses of the proposed program to those of the competitors; an organizational chart illustrating the lines of authority and responsibility within the program and how the program relates/reports to the larger organization; job descriptions of the major personnel positions; a listing of major facilities and capital expenditures needed for the program with a description and cost of each; pro forma financial statements (best case, most likely case, and worst case scenarios); a financial breakeven analysis; and a time line depicting significant milestones and their priority for completion.]
[Attach letters of support from key stakeholders and/or customers.]
*End of Supportive Documents
*End of Business Plan Template