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BUSI1191Introduction to Business ResearchUndergraduate Programmes 2020/21


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The assessment of this module consists of two parts. If there is anything you do not understand then please contact Oonagh Harness (for Part 2) for assistance.

Part 2: Epiphany Term

Qualitative Research Proposal

Overall word limit: (1000 words)

You have to write a research proposal for a qualitative project on a topic of your choice (connected to business and management research). You cannot choose the same topic as that of the formative assignment. Your proposal needs to rely on one (or several) of the methods that will be discussed during the first term. For this assignment, you do not have to conduct any primary research. Your task is to design a research proposal that would explain how you would conduct the research. Your report should adopt the following structure: (i) introduction (100 words), (ii) literature review (400 words), (iii) proposed methodology (Research methods, sample size, ethics) (400 words), (iv) conclusion (100 words). The report should be no more than 1000 words (excluding references and the appendix). This accounts for 30 % of your final mark on this module.

Suggested structure:

Introduction (around 100 words)

Literature review (around 400 words)

Proposed methodology (research methods, sample size, ethics) (around 400 words)

Conclusion (around 100 words)

Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font. Assignments and dissertations/business projects must not exceed the word count indicated in the module handbook/assessment brief.

The word count should:

· Include all the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other items not specifically excluded below.

· Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.

Examiners will stop reading once the word limit has been reached, and work beyond this point will not be assessed. Checks of word counts will be carried out on submitted work, including any assignments or dissertations/business projects that appear to be clearly over-length. Checks may take place manually and/or with the aid of the word count provided via an electronic submission. Where a student has intentionally misrepresented their word count, the School may treat this as an offence under Section IV of the General Regulations of the University. Extreme cases may be viewed as dishonest practice under Section IV, 5 (a) (x) of the General Regulations.

Very occasionally it may be appropriate to present, in an appendix, material which does not properly belong in the main body of the assessment but which some students wish to provide for the sake of completeness. Any appendices will not have a role in the assessment – examiners are under no obligation to read appendices and they do not form part of the word count. Material that students wish to be assessed should always be included in the main body of the text.

Guidance on referencing can be found in the programme handbook and on DUO.


Performance in the summative assessment for this module is judged against the following criteria:

· Relevance to question(s)

· Organisation, structure and presentation

· Depth of understanding

· Analysis and discussion

· Use of sources and referencing

· Overall conclusions


Students suspected of plagiarism, either of published work or the work of other students, or of collusion will be dealt with according to School and University guidelines.



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