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Instructions: Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document. When completing an assignment for a given module, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Safe Assign. 
The company is Amazon Prime Video. These questions need to be answered in this week’s paper.  The attachments are for you to get a feel of the overall paper so that you’ll understand the installment needs.  This week’s assignment must answer the following questions for the company Amazon Prime Video.  
Q1. Explain your product planning efforts. (Ch. 8) Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8) Q3. Discuss your techniques of building the equity of your brand. (Ch.9) Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9) Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10) 

BUSI 520

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Module 5: Week 5—Develop the Value Offering—the Product Experience (Chapters 8-10)

MMIP Questions

Q1. Explain your product planning efforts. (Ch. 8)

Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8)

Q3. Discuss your techniques of building the equity of your brand. (Ch.9)

Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)

Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10)

BUSI 520

Marketing Management individual Project (MMIP) Assignment Instructions

Overview:

Each student must complete an individual marketing project. Project installments are to be submitted through Safe Assign in Module 2, 3, 5, 6, and 7. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. A class-wide project discussion will be open in Module 1. Proposed topics must be submitted to this discussion by Sunday (last day) of Module 1 for instructor approval.

Instructions:

Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.

When completing an assignment for a given module, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Safe Assign.

For the final project document, the student will compile the 5 project installments into 1 cohesive document. This document must be in paragraph format with question numbers removed. It must have a coherent flow, and is not simply a cut and paste of the answers to the questions used to create it. In addition, the student will add scriptural integration throughout the paper, citing relevant scripture verses as appropriate. There must be a minimum of 10 relevant scriptural citations found throughout the document, with their relevance to the topic at hand explained.

The final document must include a title page, a brief introduction delineating the purpose of the project, a separate section (with heading) for each content component, and a 2-page recommendations and conclusions section. This section must offer suggestions for strategic or operational changes based on the research that has been conducted. The total length (not including title page and references) must be between 5,000–7,250 words. At least 15 scholarly resources (in addition to the Bible) must be used. The final project document must be submitted to SafeAssign to check for plagiarism issues (3 draft checks are available).

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