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Ch.7 Discussion – Your Culture & Consumer Behavior

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Discussion – Ch.7: Your Culture & Consumer Behavior

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Instructions:

  1. How does the culture that you associate with impact your consumer behavior? 
  2. Think through something you have purchased recently that was shaped by your culture. What did you purchase and why? Do you think your purchase habits for this will change in the future?  Why or why not?
  3. Give thoughtful responses to two other students’ postings.  Make your reply specific to their comments.  

Grading Rubric for Discussion Post:

Criteria

D:

Below

Standard

C:

Meeting Standard

B:

Above

Standard

A:

Exceeding Standard

Weight

Criteria Definitions

Incomplete and/or missing work; in need of major revisions, additions and edits

Submission appears as first-draft quality needing edits and improvements; limited supporting data

Submission contains all elements and includes supporting data; analysis, vision and/or strategy are still developing

Submission has compelling analysis, vision and strategy; well-supported with strong data

Discussion Assignment

Professionalism: Proper grammar, spelling, citations, sources, good organization, readability, clear articulation of ideas, correct use of templates, etc.

40%

Thoroughness: Follows instructions; response is well-researched and articulate; appropriate length; addresses all prompts and assignment criteria; thoughtful analysis

40%

Progression: Incorporates feedback and suggestions from instructor and peers; demonstrates continuous improvement

20%

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