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Ch.10 Discussion – Jingles

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Discussion – Ch.10: Jingles

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Instructions:

  1. Jingles are a popular creative form in radio advertising.  Even so, there may be as many jingles that you don’t want to hear again as there are ones that you do. Identify one jingle that you really dislike and another one that you like.  
  2. Analyze why these jingles either work or don’t work and present your critique to the class.  Explain your thoughts.
  3. Give thoughtful responses to at least two other students’ postings.  Make your reply specific to their comments.  Go beyond simple agreement and add something new to the discussion with your reply.  A response posting should be a minimum of one short paragraph.

Grading Rubric for Discussion Post:

Criteria

D:

Below

Standard

C:

Meeting Standard

B:

Above

Standard

A:

Exceeding Standard

Weight

Criteria Definitions

Incomplete and/or missing work; in need of major revisions, additions and edits

Submission appears as first-draft quality needing edits and improvements; limited supporting data

Submission contains all elements and includes supporting data; analysis, vision and/or strategy are still developing

Submission has compelling analysis, vision and strategy; well-supported with strong data

Discussion Assignment

Professionalism: Proper grammar, spelling, citations, sources, good organization, readability, clear articulation of ideas, correct use of templates, etc.

40%

Thoroughness: Follows instructions; response is well-researched and articulate; appropriate length; addresses all prompts and assignment criteria; thoughtful analysis

40%

Progression: Incorporates feedback and suggestions from instructor and peers; demonstrates continuous improvement

20%

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