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Competency

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In this project, you will demonstrate your mastery of the following competency:

· Communicate professionally to diverse internal and external audiences

Scenario

Your presentation to stakeholders was wildly successful and the company has determined that it is in their best interest to move forward with the diversification strategy you recommended. Since you did so well with the presentation, you have been asked by company leadership to prepare a draft of the press release that will go out to announce this new strategy. Your press release is meant for the external audience that was not represented at the all-stakeholder meeting: a group that includes customers, vendors, suppliers, and the general community.

Directions

Using the template provided in the supporting materials section below, draft a press release that reflects your company’s new venture and how it affects the general external audience. Your press release should address the following rubric criteria:

· Address the key points appropriate for external audiences.

· Summarize the diversification decision.

· Explain why the decision was made.

· Explain where in the marketplace the new products are launching.

· Identify who benefits from this product in both the company and the community.

What to Submit

To complete this project, you must submit your completed press release template of 1 to 2 pages. Sources should be cited according to APA style.

Supporting Materials

The following resources support your work on the project:

Project Four Template

Project Four Rubric
CriteriaExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)Value
Construct an External Press ReleaseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerConstructs an external press release that addresses the key points appropriate for external audiencesShows progress toward proficiency, but with errors or omissions; areas for improvement may include inappropriately addressing external audiencesDoes not attempt criterion30
What the Decision WasExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes the decision appropriately for external audiencesShows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that is incomplete or is not appropriate for external audiencesDoes not attempt criterion15
Why the Decision Was MadeExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes why the decision was made in a manner appropriate for external audiencesShows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that does not address key decision details or is not appropriate for external audiencesDoes not attempt criterion15
Where in the Marketspace the New Products Are LaunchingExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes where in the marketplace the new products are launching for external audiencesShows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that is missing key elements of the new market space or is not appropriate for external audiencesDoes not attempt criterion15
Who Benefits From This Product in Both the Company and the CommunityExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes who benefits from this new product in both the company and the community appropriately for external audiencesShows progress toward proficiency, but with errors or omissions; areas for improvement may include summary that does not include benefit to the company or the community or is not appropriate for external audiencesDoes not attempt criterion15
Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas5
Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5
Total:100%

BUS 225 Project Four Template

Press Release

(Replace the bracketed text with your responses. Remove this note before submitting to your instructor.)

[INSERT ATTENTION GRABBING HEADLINE IN ALL CAPS.]

[Insert strong lead sentence.]

[Address the key points appropriate for external audiences.]

[Summarize the diversification decision.]

[Explain why the decision was made.]

[Explain where in the marketplace the new products are launching.]

[Identify who benefits from this product in both the company and the community.]

[Insert closing paragraph incorporating the who, what, when, where, and why.]

[your name]

Sales Department Manager

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