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DM150 Web Content Management: Project 2

Advertising + Editorial = Advertorial

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Project Description:

T-Shirt Screen printing business

An “advertorial” combines the words of an advertisement and an editorial. It is the name given to a piece of writing that replicates the editorial style of a printed or online newspaper or magazine—in terms of title, font style and size, picture formatting, and even column width.

Most effective in combining news or human-interest stories, the advertorial’s popularity for businesses lie in the fact that, advert or not, people like to learn about stuff and are happy to read long copy if it’s interesting, applies to their situation, and they feel they will benefit from it.

For Project 2, develop your own advertorial. Pick a product or a service that you know a lot about. Next, pick a newspaper, magazine or website where you want your advertorial to appear. Chapter 16 will provide you more direction on how to develop a good advertorial. Your advertorial should:

· Include a compelling headline

· Have a story that is interesting about the product/service you are writing about

· Be written like a brief news story in the publication you selected, not like a piece of advertising.

· Have an interesting picture

Your advertorial should have a minimum of 300 words. Submit your original editorial to Project 2 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

DM150: Web Content Management (BDM)

Student:

Instructor:

Date:

Project 2

Description of requirementsPossible PointsYour Points
Submitted your original advertorial20
• Include a compelling headline10
• Have a story that is interesting about the product/service you are writing about15
• Be written like a brief news story in the publication you selected, not like a piece of advertising15
• Have an interesting picture10
Minimum 300 words5
Overall content has clarity and adequate supporting details10
Formatting – margins and font size appropriate5
Assignment was submitted by due date10
TOTAL100

YOUR SCORE: ________

Instructor Comments:

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