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Read the Ducati versus Harley-Davidson Case Study.

In a 1,250-word essay, respond to the following questions:

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  1. Compare and contrast Ducati’s e-commerce strategies      with those of Harley-Davidson. Where did the companies use similar      strategies and where were the strategies different?  What were the      differences in the typical customers of Ducati versus Harley-Davidson and      how did these differences impact the major decisions in their respective      e-commerce strategies?
  2. How did these companies attempt to align their internal      processes with their e-commerce strategies?
  3. This case was written in 2003. What kinds of e-commerce      strategies do believe might be appropriate in the present day in light of      the evolution of e-commerce platforms?

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