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  • Capstone
    Overview
    In this assignment, you are to use the same corporation you selected and focused on for assignments in Weeks 3, 6, and 8.
    Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filings & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
    You will do a 15-minute presentation to the Board of Directors of the corporation. Use the Capstone Template [PPTX] to ensure that your assignment meets the requirements.
    Requirements
    Develop an 8–12 slide PowerPoint presentation with speaker notes based upon assignments in Weeks 3, 6, and 8, and the following: 
    • Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics.
    • Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
    • Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
    • Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
    • Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. 
    • Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
    • Go to the Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
    • References must be submitted on a Works Cited page using SWS format.
    • This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
      The specific course learning outcome associated with this assignment is as follows:
    • Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.

How to Use This Template

Each slide needed in your submission is provided in this template.

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Capstone: Company -Starbucks
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Do not add slides

Do not delete slides (except the “How to Use This Template” slide)

Replace the “blue” font on each slide with your presentation content

Change all font to black

Use bullet points on the slides

Do not type every word you plan to say on the slide

Enter the text/transcript of your talk in the speaker notes section

The speaker notes section is the gray area below each slide

Do not enter your speaker notes in comment boxes

Do not include audio or video clips

Delete this slide before submitting your assignment

Delete this slide before submitting your assignment

Notes: This is the speaker notes section of the PowerPoint presentation.

Do Not type every word you plan to say on the slide.

Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

1

BUS499 Capstone

Week 10 Assignment

Insert what you would said to introduce yourself to your executive audience and tell them what you are going to cover in your presentation

Do Not type every word you plan to say on the slide. Use bullet points only.

Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

2

SWOT Analysis of Starbucks

Strengths Phenomenal brand image. Store expansion.Weaknesses Prices
Opportunities Co-branding. Introduction of a Subscription Business Model similar to Panera Bread.Threats Reproduction Price Increase of Raw Coffee Beans.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

3

SWOT Analysis Strategy

Strengths and Opportunities

Continue to use the well known Starbucks brand to monopolize on the coffeehouse industry.

Implement a subscription based program, alongside the loyalty program.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

4

SWOT Analysis Strategy

Weaknesses and Threats

Alongside the main menu, Starbucks will need to create affordable menu options.

Explore other options with suppliers and/or vendors to obtain the necessary resources to sustain the brand.

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.

5

Competitiveness Strategy

Competitiveness

1st bullet point of levels and types of strategies to maximize competitiveness

2nd bullet point of levels and types of strategies to maximize competitiveness

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.

6

Profitability Strategy

Profitability

1st bullet point of levels and types of strategies to maximize profitability

2nd bullet point of levels and types of strategies to maximize profitability

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.

7

Communications Plan

Competitiveness Strategies

1st bullet point on the plan to communicate the competitiveness strategies to stakeholders

2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders.

8

Communications Plan

Profitability Strategies

1st bullet point on the plan to communicate the profitability strategies to stakeholders

2nd bullet point on the plan to communicate the profitability strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.

9

Corporate Social Responsibility

Responsible (ethical) corporate citizen

1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

Impact of efforts on company’s bottom line

1st bullet point on the impact the efforts have on the company’s bottom line – specific example

2nd bullet point on the impact the efforts have on the company’s bottom line – specific example

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

10

References

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

Insert second source

Insert third source

Insert any additional sources

You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.

11

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