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Please prepare a minimum of four (4) pages of APA formatted report that analyzes the search engine industry and Google’s competitive position in the industry. Your report should include:

  • A Five Forces analysis
  • A list of industry driving forces and key success factors 
  • A SWOT analysis and financial analysis for Google’s performance between 2009 and 2019. 

Also, please recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success:

  • Its smartphone business 
  • Cloud computing 
  • Entry into emerging markets 
  • Other recent ventures. 

You should also provide a recommendation concerning any potential ethical lapses at the company. Your recommendations should be specific and supported with facts from your analysis. (You should utilize the financial ratios presented in the Appendix of the text as a guide in doing your financial analysis of the company.)

B.  1 or 2 pages for references summary. 

Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research eight (8) peer-reviewed articles that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA1 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).