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Case Analysis

Week 3

Outline and Grading Guide (100 points)

Choose a case from the textbook for this assignment from the following list.

Case 03 – McDonalds

Case 05 – QVC

Case 10 – Dippin’ Dots

Case 15 – Campbell’s Soup

Case 18 – General Motors

Case 22 – Nintendo

Case 25 – Samsung

Case 27 – Apple

Case 29 – United Way


State the company name, website address, and industry.


Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data.

NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Lesson.


Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure.


How does this company create and sustain a competitive advantage? What generic strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic competitive strategies identified in the textbook (Chapter 5), THIS IS CRITICAL.


Choose two specific strategies from this list and apply to the company in the case study:

Ensuring Coherence in Strategic Direction

Value Chain Analysis

Resource View of Firm

Industry Life Cycle Strategies

Portfolio Management and the BCG Matrix

Apply them to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied.


Discuss shat practical managerial implications you foresee for this company based on what you have learned this week in class


When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines as shown in the tutorial.


· Use a title page

· Font: Use Times New Roman, 12 point

· Place your name in the upper left-hand corner of the page.

· Each section of your paper should be headed by the bolded, capitalized item described above.

· Indent paragraphs.

· Insert page numbers bottom right

· Paper length should be two double-spaced pages not including title page, references, or illustrations and tables.

· Use APA citations throughout the paper. If you are not familiar with APA citation, refer to tutorial, which is contained in the last section of our course Syllabus.

· Include a separate reference page at the end of the paper.

· Please prepare reference page as follows.


Company name, Website address, and industry5
Background and history15
Porter’s Five Forces Model Analysis25
Generic Strategy10
Specific Strategies30
Managerial Implications3
Writing and Style5
APA Format and References5


Dess, G., Lumpkin, G., & Eisner, A. (2016). Strategic Management (8e). Boston: McGraw-Hill Irwin.


1/19/2021 Topic: Week 3: Mission Statement & Vision Statements

https://devryu.instructure.com/courses/63803/discussion_topics/1904287?module_item_id=7866267 10/20

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However, no changes in the mission or vision of the organization have been announced.

Erica and class: Would you recommend changes to the mission and vision to ensure that these quality lapses are not repeated?


According to the Walgreens website, their vision statement is “to be America’s most-loved pharmacy-led health, well-being and beauty company” (Walgreens, n.d.). While there is no specific mention of a mission statement, there is a statement of “our purpose,” which is listed on the same site as “champion the health and well-being of every community in America” (Walgreens, n.d.).

The vision and mission statements primarily focus on Walgreens’s role as a healthcare provider. These statements especially focus on the idea that Walgreens’s growth is focused on reaching all Americans and gaining their love as healthcare providers. This really works because it adds a great strength of purpose to the company. By giving themselves a people-oriented growth goal, they can emphasize a message of expansion and strength while not focusing entirely on the financial aspect. I like these statements enough that I don’t really see any specific ways to improve these but I do think that there’s probably some way to make these statements feel less cold. I tend to feel mission and vision statements in general feel a little too cold to be properly

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1/19/2021 Topic: Week 3: Mission Statement & Vision Statements

https://devryu.instructure.com/courses/63803/discussion_topics/1904287?module_item_id=7866267 11/20

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motivational. While these statements feel better than those of a lot of other companies, I do feel that Walgreens’s could stand for a little bit of improvement.

To answer the question of ease of discovery, the vision statement was super easy to find with a simple google search, but the mission statement was nowhere to be found. I tried looking up other websites to see if I was just blind, but even fancy official sources looking to catalogue the mission statements of various companies just list the purpose statement. Given the situation, I decided to just roll with it, “If it’s good enough for them, it’s good enough for me.”

Walgreens. (n.d.). Vision https://news.walgreens.com/fact-sheets/vision.htm (https://news.walgreens.com/fact- sheets/vision.htm)


When searching for Johnson&Johnson’s mission statement, I was able to find their “Credo”. It reads as follows:

“Our Credo

We believe our first responsibility is to the patients, doctors and nurses, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to provide value, reduce our costs and maintain reasonable prices. Customers’ orders must be serviced promptly and accurately. Our business partners must have an opportunity to make a fair profit.

We are responsible to our employees who work with us throughout the world. We must provide an inclusive work environment where each person must be considered as an individual. We must respect their diversity and dignity and recognize their merit. They must have a sense of security, fulfillment and purpose in their jobs. Compensation must be fair and adequate and working conditions clean, orderly and safe. We must support the health and well-being of our employees and help them fulfill their family and other personal responsibilities. Employees must feel free to make suggestions and complaints. There must be

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1/19/2021 Topic: Week 3: Mission Statement & Vision Statements

https://devryu.instructure.com/courses/63803/discussion_topics/1904287?module_item_id=7866267 12/20

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equal opportunity for employment, development and advancement for those qualified. We must provide highly capable leaders and their actions must be just and ethical.

We are responsible to the communities in which we live and work and to the world community as well. We must help people be healthier by supporting better access and care in more places around the world. We must be good citizens — support good works and charities, better health and education, and bear our fair share of taxes. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.

Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed, investments made for the future and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return.

” Within this credo, they do explicitly state where their responsibilities lie as a company in terms of their consumers and investors. As I mentioned in our paper due last week, they have a mantra that consistently speaks on wanting to create the highest of quality products for their consumers and clients. This means always being on top of improvement and innovation, as well as making sure they are a leader in their field and an example for others to follow. It wasn’t difficult to find this, though I did expect to just find a mission or vision statement. Even though there is no way for this to roll off the tongue, it does a good job of explaining their goals. Our Credo. (n.d.). Content Lab U.S. Retrieved January 18, 2021, from https://www.jnj.com/credo/ (https://www.jnj.com/credo/)



This is a great company to choose. I find this company so interesting. I think a lot of companies should take note because they have been able to stay on the Fortune 500 list for over 65 years. Many people believe that this Credo played a huge role in saving their reputation during the Tylenol murders where someone had tampered with the capsule and slipped

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