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Read the Video Case 15.1 “L.L. Bean: Open 24/7, Click or Brick” case study at the end of Chapter 15. Create a 500-word paper that addresses the following questions:

  1. What forms of direct marketing does L.L. Bean employ?
  2. What additional forms of direct marketing should L.L. Bean employ and why?
  3. Do you think L.L.Bean’s web site will ever entirely take the place of its mail-order catalog? Why or why not?
  4. What types of locations do you think would be most appropriate for future L.L. Bean stores and why?