I need someone to write an 8-10 page essay in which they develop an international marketing plan for a US company to start operating in a Non US market such as China, South Korea, Mexico, India, Russia, etc…
Requirements of final copy:
-Social environment of the country
–Economic Analysis including foreign investment in the country
-Choose one US company and develop its international marketing for that specific country market
– 8-10 pages double spaced including Works Cited/References page
MKTG3780, Fall 2020
Instructor: Dr. Gerald Gao, Professor of Marketing
Office: JCP 350
Virtual Office Hours: 2-3pm, Friday or by appointment
Email: [email protected]
Research areas: Firm Capabilities and Innovation; International Marketing Strategy http://www.umsl.edu/divisions/business/About%20the%20College/Faculty/Marketing/geraldgao.html
About the Instructor
Gerald Yong Gao is Professor of Marketing and Director of the International Business Institute at
College of Business Administration, University of Missouri-St. Louis. He received his BA in
Economics from Peking University and PhD in Marketing from The University of Hong Kong.
His research interests include marketing and innovation strategies, export, FDI performance, and
strategic orientations. His papers have been published in leading academic journals such as
Administrative Science Quarterly, Journal of International Business Studies, Journal of the
Academy of Marketing Science, Journal of Operations Management, International Journal of
Research in Marketing, Journal of International Marketing, Management International Review,
Journal of World Business, and International Marketing Review, among others. He has won
several research and teaching awards including Anheuser-Bush Award for Excellence in
Teaching, Douglas E. Durand Award for Research Excellence, and best papers awards at various
conferences. He currently serves on the editorial board of the Journal of International Marketing
and the Asia Pacific Journal of Management.
This course addresses the complexities of marketing in a global context and how to adapt
marketing strategies to meet specific national market needs. Specifically, the course is designed
to cover, but is not limited to (a) the nature, problems, and perspectives of marketing activities
across country boundaries; (b) how the environmental factors (economic, social, cultural,
political, and legal) affect international marketing strategies; (c) the global entry strategies
including exporting, licensing, foreign direct investment, and strategic alliances; (d) international
product, branding, pricing, distribution, and marketing communication strategies. Students will
learn to develop the knowledge and skills in the formulation, implementation, and evaluation of
marketing strategies and business operations in international markets.
The course will help students achieve the following objectives:https://umsystem.zoom.us/j/5916800707mailto:[email protected]http://www.umsl.edu/divisions/business/About%20the%20College/Faculty/Marketing/geraldgao.html
MKTG3780, Fall 2020
1) Students will get up-to-date knowledge of key markets in the world, different cultural,
socio-economic, and legal environments encountered in the international marketplace;
2) Students will be able to articulate international marketing strategies and solve practical
business problems in specific national markets from the real business world.
Digital Textbook: International Marketing, Cateora, P. R., Gilly, M. C., and Graham, J.,
18th edition, published by McGraw-Hill.
The university provides access to the students in Marketing 3700 of the interactive textbooks in
online format. The materials for this course are available as part of the AutoAccess program.
This means that your materials are automatically available digitally through Canvas on the first
day of class.
If you have problems using the McGraw-Hill Connect Plus, please contact their tech support directly
by phone, email, or online chat.
• By phone: 800-331-5094
• by email: http://mpss.mhhe.com/contact.php
• by chat support: http://mpss.mhhe.com/
McGraw-Hill Connect Customer Experience Group (CXG) Hours of Operation (All times Central):
• Sun: 11am – 1am / Mon-Thurs: 7am – 3am / Fri: 7am – 8pm / Sat: 9am – 7pm
UMSL Bulletin Description:
Prerequisites: MKTG 3700 and a 2.0 overall GPA. Marketing management problems, techniques
and strategies needed to apply the marketing concept to the world marketplace. Understanding a
country’s cultural and environmental impact on the marketing plan is emphasized, as well as
competing in markets of various cultures. Worldwide consumerism, economic and social
development, the spread of multinational corporations, business ethics, and current economic and
marketing issues are examined.
If this course were offered on campus, you’d be in class 2.5 hours/week plus travel time. The
online version is no different in terms of expectations for your involvement. This is an active
online course that requires 3 hours of your time each week in addition to the time it takes you to
read the required materials, watch the videos, and complete the assignments. That means that you
need to plan to spend a minimum of 6 hours every week on activities related to this course. If
you are worried about your preparedness, consider taking the Online Readiness Survey to help
decide if an online course is right for you.
MKTG3780, Fall 2020
As a student in an online course, you are expected to have reliable internet access almost every
day. If you have computing problems, it is your responsibility to address these or to use campus
computing labs. Problems with your computer or other technology issues are not an excuse for
delays in meeting expectations and missed deadlines for the course. If you have a problem, get
help in solving it immediately. At a minimum, you will need the following software/hardware
to participate in this course:
1. Computer with an updated operating system (e.g. Windows, Mac, Linux)
2. Updated Internet browsers (Apple Safari, Internet Explorer, Google Chrome, Mozilla
3. Ability to navigate Canvas (Blackboard Learning Management System)
4. Minimum Processor Speed of 1 GHz or higher recommended.
5. DSL or Cable Internet connection or a connection speed no less than 6 Mbps.
6. Media player such as VLC Media Player.
7. Adobe Flash player (free)
8. Adobe Reader or alternative PDF reader (free)
9. Oracle Java plugin (free)
10. Microsoft Silverlight plugin (free)
11. A webcam and/or microphone is highly recommended.
How This Course Works:
This course is divided into eight units, each to last two weeks. The activities you need to
complete will be inside each unit folder with a clear outline of deadlines for each activity. You
will learn that there is a rhythm and a wide range of time during which you can complete those
activities, as I know you have a complicated work/life schedule already. Please plan to complete
assignments as early as you can, though, to allow for any complications you may encounter
submitting your work.
This course is delivered using an asynchronous model. This means that each two-week unit
offers you some flexibility within which to work. There are deadlines, however, and this is not a
self-paced course. Because of the nature of the group discussions and projects, you cannot work
ahead without the rest of the class. I believe strongly in social constructivism and want us to
construct meaning together as we learn through different topics of international marketing.
Instructional methods used in this course include small and large group discussions online, case
studies, and individual assignments. I have structured the activities to encourage feedback from
your peers as well as from me as you participate in class activities.
The following tools will support the instructional strategies for this course:http://www.umsl.edu/technology/support/http://www.umsl.edu/technology/support/http://support.apple.com/downloads/#safarihttp://windows.microsoft.com/en-us/internet-explorer/download-iehttps://www.google.com/intl/en-US/chrome/browser/http://www.mozilla.org/en-US/firefox/new/http://www.mozilla.org/en-US/firefox/new/http://mygateway.umsl.edu/http://www.speedtest.net/http://www.videolan.org/vlc/index.htmlhttp://get.adobe.com/flashplayer/http://get.adobe.com/reader/?promoid=HRZAChttp://java.com/en/download/index.jsphttp://www.microsoft.com/getsilverlight
MKTG3780, Fall 2020
(web searches, PowerPoint, Blackboard Collaborate, and other web and computer-aided
If this is your first online course, it is recommended that you complete the Online Course
Overview listed in your Canvas course list. If you’ve already completed the orientation, you do
not have to retake it but you can refer to it for helpful videos and tutorials about the technologies
used in this course.
There will be two tests. Questions would include 50 multiple-choices. The dates of the tests are
listed in the course schedule.
There will be Learnsmart and video cases given of each chapter. Students can earn up to 20
points each assignment. Please pay close attention to the due date. Late submissions will
NOT be accepted. Multiple attempts are allowed and there is no score deduction for taking new
attempts. The last submission will be counted and students will be able to see the results on my
Canvas after each section.
Individual Research Paper (15%):
In this course, each student is required to develop a International Marketing Plan for an US
company to penetrate or operate in a Non-U.S. market such as, China, South Korea, Mexico,
India, Russia, South Africa, and etc. The final paper should include:
1) Social environment of the country,
2) Cultural Analysis,
3) Economic Analysis including the foreign investment in the country.
4) Choose one us company and develop its international marketing for that specific country
The length of the paper should be between 8-10 double-spaced pages including reference and
appendix. The grade will be based on four criteria: (1) paper structure; (2) degree of creativity
MKTG3780, Fall 2020
Final grades will be assigned based on the following requirements and corresponding weights:
Individual Project: 260
The breakdown of grade ranges:
A = 93% and above; A- = 90-92%; B+ = 87-89%; B = 83-86%; B- = 80-82%; C+ = 77-79%;
C = 73-76%; C- = 70-72%; D+ = 67-69%; D = 63-66%; D- = 60-62%; F= Below 60%
You are responsible for being attentive to and observant of University policies about
academic honesty as stated in the University’s Campus Policies and Procedures in the
Triton Manual (p. 30)
Academic dishonesty is a serious offense that may lead to probation, suspension, or
dismissal from the University. One form of academic dishonesty is plagiarism – the use
of an author’s ideas, statements, or approaches without crediting the source. Academic
dishonesty also includes such acts as cheating by copying information from another
student. Plagiarism and cheating are not acceptable.
Academic dishonesty will be reported to the Office of Academic Affairs for possible
action. The instructor will make an academic judgment about the student’s grade on that
work and in that course. The campus process regarding academic dishonesty is
described in the “Policies” section of the Academic Affairs website
Title IX Policies:
Mandatory Reporting: Under Title IX, all UMSL faculty, staff, and administrators (with limited
exception) are obligated to report any incidents of sexual harassment, sexual misconduct, sexual
assault, or gender discrimination to the Student Affairs office and/or other University officials.
This ensures that all parties are protected from further abuses and that victim(s) are supported by
trained counselors and professionals. Note: There are several offices at UMSL (e.g., Counseling
Services, Health Services, Community Psychological Service, Center for Trauma Recovery, and
Student Social Services) whose staff are exempt from Title IX mandated reporting, when the
information is learned in the course of a confidential communication.http://www.umsl.edu/~studentplanner/index.htmlhttp://www.umsl.edu/~studentplanner/Policies%20and%20Procedures/conductcode.htmlhttp://www.umsl.edu/services/academic/policy/academic-dishonesty.html
MKTG3780, Fall 2020
Access, Disability and Communication:
Students who have a health condition or disability, which may require accommodations in order
to participate effectively in this course, should contact the Disability Access Services Office.
Information about your disability is confidential.
144 Millennium Student Center (MSC)
Phone: (314) 516-6554
Office of International Students and Scholar Services:
If you have difficulty communicating in English with the instructor of this course, contact ISS.
261 Millennium Student Center (MSC)
Phone: (314) 516-5229
Student Retention Services
SRS provides comprehensive support and intervention strategies that support your road to
225 Millennium Student Center (MSC)
Phone: (314) 516-5300
The GOAL was created to provide centralized direction and support to online and reentering
adult students seeking degree completion at the University of Missouri-St. Louis (UMSL).
Whether you are returning to school to complete an undergraduate degree started long ago or you
desire to earn a Ph.D., we are here to guide you to completion. The GOAL staff will support and
guide you, providing access to valuable resources. You may choose to continue your educationmailto:[email protected]http://www.umsl.edu/services/disabilitymailto:[email protected]http://www.umsl.edu/~intelstu/contact.htmlmailto:[email protected]http://www.umsl.edu/~umslsrs/
MKTG3780, Fall 2020
in an online environment, traditional courses or blended opportunities. We are here to see you
achieve academic success.
306 Social Sciences and Business Building (SSB) – Tower
Phone: (314) 516-4211
If you have problems logging into your online course, or an issue within the course site, please
contact the Technology Support Center:
Phone: (314) 516-6034
If you are having difficulty with a technology tool in Canvas (wiki, voicethread, Kaltura, etc.)
consider visiting the Online Course Orientation in your Canvas course list. The orientation has
overviews of each tool and tutorials on how to use them.
If you have any questions regarding Collaborate, contact the Faculty Resource Center:
Phone: (314) 516-6704
Outside normal office hours, you may also contact Collaborate for 24/7 assistance:
Phone: (877) 382-2293
Online Contact Form
Academic Supportmailto:[email protected]http://www.umsl.edu/goalmailto:[email protected]http://www.umsl.edu/technology/tsc/http://mygateway.umsl.edu/mailto:[email protected]http://www.umsl.edu/technology/frc/http://support.blackboardcollaborate.com/https://voicethread.com/support/contact/https://voicethread.com/support/howto/Basics/
MKTG3780, Fall 2020
The Online Writing Center:
At the OWC Canvas site, students can send their papers to our tutors, who will read them and
send them back with suggestions. Students can also access Turnitin, which identifies quoted
material in their essays.
222 Social Sciences and Business Building (SSB)
Visit the OWC page on Canvas to submit drafts online.
The OWC usually responds within 48 hours. Please allow ample time.
Online tutoring in many subjects is now available through NetTutor. In your courses on Canvas,
click on Tools and select NetTutor® to log in. You can access NetTutor from the Canvas
MKTG3780, Fall 2020
– MKTG 3780 International Marketing
Date Topic Textbook Ch (s)
1 Aug 24-Sep 6 Introduction and Course Administration
2 Sep 8-20 International Trade and Political Environment
Ch. 2, 6
3 Sep 21-Oct 4 Culture and International Business Ch. 4,5
4 Oct 5-18 International Marketing Research
Test 1 (first half)
5 Oct 19 –Nov 1 Entry Mode Strategy
Individual Research Topic Due
6 Nov 2-15 Products and Services
Ch. 13, 14
7 Nov 16-Nov 29 International Distribution Strategy
8 Nov 30-Dec 11 Pricing and Promotion Strategies
Test 2 (second half)
Ch. 16, 18
The information in this syllabus may be subject to change and any changes will be announced in