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In this assignment, you are to use the same corporation you selected and focused on for the Strategic Management and Strategic Competitiveness assignment.

Using the corporation you chose from the Week 3 assignment, Strategic Management and Strategic Competitiveness, examine the industry in which the entity operates. Use any or all of the following resources to conduct research on the company:

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  • Company website.
  • Public filings from the Securities and Exchange Commission’s Filings & Forms page.
  • Strayer University’s online databases.
  • The Lexis Advance database.
  • Other miscellaneous sources. Note: the company’s annual report will often provide insights that other resources may not include.

web sites

https://www.sec.gov/edgar.shtml
https://eds.b.ebscohost.com/eds/search/basic?vid=0&sid=12a6c970-597a-4c04-aede-1b4a2ffe2c9a%40pdc-v-sessmgr01

Use the External and Internal Environments Template [DOC] to ensure that your assignment meets the requirements.

Requirements

Write a 4–6 page paper in which you do the following:

  • Choose the two segments of the general environment that would rank highest in their influence on the corporation you chose.
    • Assess how these segments affect the corporation you chose and the industry in which it operates.
  • Considering the five forces of competition, choose the two that you estimate are the most significant for the corporation you chose.
    • Evaluate how well the company has addressed these two forces in the recent past.
  • With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
  • Assess the external threats affecting this corporation and the opportunities available to the corporation.
    • Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
  • Give your opinion on the corporation’s greatest strengths and most significant weaknesses.
    • Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
  • Determine the company’s resources, capabilities, and core competencies.
  • Go to the Strayer University Online Library to locate three quality references. Note: Wikipedia and similar websites do not qualify as academic resources. 

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions. 

The specific course learning outcome associated with this assignment is as follows:

  • Analyze the effects of the general environment, competition, threats, opportunities, strengths, and weaknesses relative to a corporation.

1

Figures title: 11

Week 6 External and Internal Environments Assignment

Student’s Full Name

BUS499 Business Administration Capstone

Professor’s Name

Date

Template Instructions (delete this page before submitting)This template is provided to help you meet the assignment requirements.This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric.HOW TO USE THIS TEMPLATE· Read the explanations provided in the template for each section of your paper.· The explanations are in blue font below.· You should have already read the assignment instructions in Blackboard.· Type your response to each of the assignment requirements within the designated sections.· Each assignment requirement is identified using a section Heading that is in black font· DO NOT add extra spaces between sections.· DO NOT change the margins.· You are required to have a heading for each of the sections in your paper.· The required headings have been provided for you.· Follow the instructions below to customize the Headings as directed.· DO NOT type the assignment instructions into the sections.· After typing your responses, change the font color to black and make sure it is not in bold.· Be sure to change the font color on the title page to black after typing your name, professor’s name, and date.· Everything in blue font below should be deleted and replaced with your responses.· DELETE this entire page before you submit your assignment to avoid losing points. Do not leave a blank page here.REMINDERS· The assignment is due in week 6. Late submissions negatively impact your grade.· Use the same public corporation you used for the Week 3 assignment.· Do not copy content from other assignments in this class or others.· Include at least 4 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count.· Use at least 3 quality sources, one of which MUST be the course textbook.· Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.Week 6 External and Internal Environments AssignmentWrite your introduction here. Include one paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and relevant course announcements to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, replace this blue text with your introduction and change the font color to black.

General Environment

In this section you will choose the two segments of the general environment that would rank highest in their influence on the public corporation you chose for assignment 1. You must select from the segments discussed in the course. Hint: see table 2.1 in the textbook. Do not assess all the segments—only assess the two segments that rank highest in influencing your corporation. You will then assess how these segments affect the corporation and the industry in which it operates. There are two subsections below, each has a heading. The heading “Segment 1” should be changed to the first segment of the general environment you select. The heading “Segment 2” should be changed to the second segment of the general environment you select. Replace this paragraph with a very brief introduction that includes the identification of the two segments of the general environment you selected and change the font color to black.

Segment 1

This subsection is where you assess the first of the two segments of the general environment you think ranks highest in its influence on the public corporation you chose for the Week 3 assignment. Change the subheading for this section, which currently says “Segment 1” to the name of the selected segment. Assess how this segment affects the corporation and the industry in which it operates. Remember that to assess a concept, you will weigh all aspects to judge the importance or relevance of that concept. Do not simply define the segment. Do not copy from your Week 3 assignment submission.

Your assessment should demonstrate that you have read, understand, and can apply the concepts covered in the course resources regarding the segment. Your writing here should thoroughly assess how the selected segment influences your corporation. Do not write about the general environment in general terms. Your assessment should be directly related to your selected corporation. A thorough assessment is defined as providing a complete response that is not superficial or partial regarding the various details of the concepts as described in the course. You will need to apply and incorporate key concepts from the course material to your assessment. Do not Google “segments of the general environment” or provide high-level summaries. You must display, in specific detail, an understanding based on what is studied in this course and demonstrate your ability to apply the concepts in a real-world assessment of a corporation. Read chapter 2 in the course textbook. Review the Week 2 Learn Reading for supporting content. Properly cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your assessment and change the font color to black.

Segment 2

This subsection is where you assess the second of the two segments of the general environment you selected. Change the subheading for this section, which currently says “Segment 2” to the name of the selected segment of the general environment that would rank highest in its influence on the public corporation you chose for the Week 2 assignment. Repeat the evaluation instructions provided in the “Segment 1” subsection above for this second segment of the general environment. Re-read the instructions above to ensure you have covered all of the requirements for this second segment of the general environment. After completing this section, replace this blue text with your evaluation and change the font color to black.

Five Forces of Competition

In this section you will consider the five forces of competition and choose the two that you estimate are the most significant for the corporation you chose in assignment 1. Hint: see figure 2.2 in the textbook. You will then, evaluate how well the company has addressed each of these two forces in the recent past. There are two subsections below, each has a heading. The heading “Force 1” should be changed to the first of the two forces of competition you select. The heading “Force 2” should be changed to the second of the two forces of competition you select. Replace this paragraph with a very brief introduction that includes the identification of the two forces of competition you selected and change the font color to black.

Force 1

This subsection is where you evaluate the first of two forces of competition that you estimate to be the most significant to the corporation you chose. Change the subheading for this section, which currently says “Force 1” to the name of your selected force. Provide a thorough assessment of why you think the selected force is significant to your corporation. A thorough assessment is defined as providing a complete response that is not superficial or partial regarding the various details of the concept as described in the course. Do not Google “five forces of competition” or simply provide a definition. You will need to apply and incorporate key concepts from the course material in your assessment.

Evaluate how well the company addressed the selected force in the recent past. This will require some research. Remember that to evaluate a concept, you will break down all components to determine or analyze facts, value, or views. Your evaluation should demonstrate that you have read, understand, and can apply the concepts covered in the textbook and course resources. Do not write about the selected force in general terms. Your evaluation should be directly related to your selected corporation and include a thorough evaluation of how the company has addressed the force recently. You must display an understanding based on what is studied in this course and demonstrate an ability to apply the concepts in a real-world evaluation of a corporation. You will need to read the chapters and listen to the lectures to understand the key concepts for each force. Read chapter 2 in the course textbook and review the Week 2 Learn Reading for supporting content. Cite all sources and limit the use of direct quotes. After reading these instructions, replace this blue text with your evaluation and change the font color to black.

Force 2

Choose another one of the five forces of competition that you estimate to be the most significant for the corporation you chose. This should not be the same force assessed in the “Force 1” section above. Change the subheading for this section, which currently says “Force 2” to the name of the selected force. This subsection is where you evaluate the second of the two forces of competition that you selected. Repeat the evaluation instructions provided in the “Force 1” subsection above for this second force of competition. Re-read the instructions above to ensure you have covered all of the requirements for this second force of competition. After completing this section, replace this blue text with your evaluation and change the font color to black.

Future Improvements

With the same two forces assessed and evaluated in the previous two sub-sections above, predict what the company might do to improve its ability to address the forces in the near future. Your writing here should provide a thorough prediction of what the company should do to address impacts from the selected forces. Do not simply discuss company information published by your sources. This section should be your prediction of what the corporation should do. Your prediction should be your own, not predictions or recommendations from your sources or actions your corporation has already taken or plans to take. Remember that a thorough evaluation is defined as providing a complete response that is not superficial or partial regarding the various details of the concepts as described in the course. Your prediction should be specific to your selected corporation, relevant to the evaluation you conducted, and directly related to improvements the corporation could make to address the two forces you selected in the two sub-sections above. Read chapter 2 in the course textbook and review the Week 2 Learn Reading for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your prediction and change the font color to black.

Greatest External Threat

Identify what you consider to be the greatest external threat to the corporation you selected. The threat should be specific to your corporation. Justify why you consider the threat to be the greatest. Support your justification with an assessment of the impact the threat has on the corporation. For example, your justification could include a comparison of other threats or an evaluation of facts that support the magnitude of the threat’s impact. Follow this justification with a discussion on how the corporation should address the threat. Specifically describe the strategy and provide a justification that supports why you believe the strategy will be successful in combating the threat. This section must include both a clearly identified external threat and a clearly articulated action\strategy the corporation should take to address the threat. Do not write in general terms. Your writing here should be specific and incorporate the course concepts relating to threats and the external environment. Read chapter 2 in the course textbook. The textbook provides a solid background for this section. Review the Week 2 Learn Reading for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your response and change the font color to black.

Greatest Opportunity

Identify what you consider to be the greatest opportunity to the corporation you selected. The opportunity should be specific to your corporation. Justify why you consider the opportunity to be the greatest. Support your justification with an assessment of the impact the opportunity could have on the corporation. For example, your justification could include a comparison of other opportunities or an evaluation of facts that support the magnitude of the opportunity’s impact. Follow this justification with a discussion on how the corporation could best take advantage of the opportunity. Specifically describe the strategy and provide a justification that supports why you believe the strategy will be successful in adding value to the corporation. This section must include both a clearly identified opportunity and a clearly articulated action the corporation should take to take advantage of the opportunity. Do not write in general terms. Your writing here should be specific and incorporate the course concepts relating to opportunities and the external environment. Read chapter 2 in the course textbook. The textbook provides a solid background for this section. Review the Week 2 Learn Reading for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your response and change the font color to black.

Strengths and Weaknesses

Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Keep in mind that strengths and weaknesses are internal to the organization (i.e. the internal environment). You will need to address both the greatest strengths and most significant weaknesses. Do not choose one or the other. Both the greatest strengths and most significant weaknesses must be addressed. Do not write in general terms. The identified strengths and weaknesses should be specific to your selected corporation. Include a justification that supports your opinions. This section must include both clearly identified strengths and clearly identified weaknesses. Read Chapter 2 and 3 in the course textbook. The textbook provides a solid background for this section. Review the Week 2 and Week 3 Learn Reading for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your application and change the font color to black.

Strategy or Tactic

Choose the strategies or tactics the corporation should select to take maximum advantage of the strengths you identified in the section above, and the strategies or tactics the corporation should select to fix the most significant weaknesses you identified. You will need to select strategies/tactics for both the strengths and weaknesses. Do not choose one or the other. Strategies/tactics for both the strengths and weaknesses must be addressed. Justify your choices. Your justifications should be sound and thoroughly explained. For example, do not simply state that the corporation should choose a selected strategy, but rather explain why the strategy is a good choice for your corporations’ specific strengths or weaknesses. Read Chapter 2 and 3 in the course textbook. The textbook provides a solid background for this section. Review the Week 2 and Week 3 Learn Reading for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your responses and change the font color to black.

Resources, Capabilities, and Core Competencies

Determine the company’s resources, capabilities, and core competencies. Your determination should include an explanation of the relevance of each resource, capability, and core competency. Do not simply list the resources, capabilities, and core competencies. Remember that a thorough determination will provide a complete response that is not superficial or partial regarding the various details of the concepts as described in the course. Use your course materials to demonstrate your understanding of the key course concepts regarding resources, capabilities, and core competencies. Do not write in general terms. Your determination should display that you can apply the course concepts to your selected corporation. Read Chapter 3 in the course textbook. The textbook provides a solid background to this section. Review the Week 3 Learn Reading for supporting content. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your determination and change the font color to black.

Sources

1. Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning

2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

Running head: COCA-COLA 1

COCA-COLA 7

Globalization and effect on Coca-Cola

Student’s name:

Institution:

Date:

Introduction

Coca-Cola is the leading Enterprise in the production and distribution of non-alcoholic beverages. The Coca-Cola Corporation, an American enterprise, was started in 1882 and had its headquarters in Atlanta, Georgia. The company processes and distributes over 500 brands of no-alcoholic beverages and water, coupled with various bottling firms in different parts of the globe. The Coca-Cola company doe not only operates in the United States but is an international organization that has its products consumed in all parts of the globe. The essay has focused on the impacts of globalization on Coca-Cola corporations, how technology affects the Enterprise, its industrial organization model, resource n based model, e the vision am and mission of the company and the various stakeholders, as discussed below.

Globalization of Coca-Cola

Globalization alludes to the increased political, social and economic interactions and integrations among people, businesses and regimes. Globalization has experienced an exponential increase due to the advancement in transportation and increased innovation in Information and Technology, making it easier for people to communicate regardless of geographical location (Verde, 2017). The concept of globalization fundamental for the Coca-Cola company assist has enabled the Enterprise to expand to diverse continents such as Africa, Asia, Europe and others with branches in more than 200 nations. The company has expanded to a global enterprise courtesy of globalization and its recognizable brands around the globe.

The companies’ clients are the most vital stakeholders for the company and other enterprises in the 21st century. Though vast in size, the Enterprise endeavors to make its products available at the right time since globalization has enabled the firm to have multiple branches. Customers have to access their brands irrespective of their o locations. It is critical to note that globalization has led to increased competition as enterprises seek the best mechanisms of lowering operation costs and gaining the competitive advantage, which often forces the company to lower its prices to catalyze demand for its products (“GRIN – How does globalization impact large companies? The example of Coca-Cola,” n.d). Coca-Cola is often forced to design and package its products in response to customers’ demands as clients are increasingly becoming a focal point in the enterprises’ strategic management actions.

Technology and impact on the Corporation

Other enterprises can take a page from the Coca-Cola handbook when its matters are associated with the use of contemporary and emerging technologies. As technology evolves, the company also evolves its e mechanisms through constant brand and advertisement changes to keep the firm’s products sales high. Since the emergence of social networking, the green movements, and the capacities to remain constantly connected to the internet, the company has ceaselessly harnessed the technologies to enhance its brands, such as using greener bottles to entail packaging products in materials with lesser petroleum. The firm maintains a visible appearance on websites like Facebook. It uses such platforms to spread the news on new products, invite users to participate in games, and associate its products with positive feelings (Mokhov & Ryabukhin, 2018). The firm’s targeted adverts on the websites speak vividly on its control over who sees their adverts and e when they get them. Technology plays a key role in enhancing the supply chains f of the company, not overlooking the impacts of cloud computing in enhancing data management and manipulations to make more meaningful decisions. Through technology, the firm continues to mechanize its operations to significantly lower production costs and meet the ever-increasing demand for their products.

Industrial organization model

An enterprise’s industrial-organizational model demonstrates the need to priorities the trends in its external environment in the strategic decision-making process. It would v be critical to note that the external environment of Coca-Cola creates various hindrances in the strategic decision-making of the firms, such as having to abide by the food and drug rules in offering healthy products. The company has to meet consumers’ changing needs, such as offering sugarless or low sugared products as societies are more aware of the need to consume healthier products (“4. Indianize or quit India: Nationalist challenges to Coca-Cola in postcolonial India,” 2019). We cannot understate the impacts of competitors on the firm’s pricing decisions. For instance, despite the high quality and uniqueness of the firm’s products, actions of other giant firms like PepsiCo, red bull, Nescafe, and others impact on Coca-Cola’s pricing decisions. Slight inflation in the Coca-Cola prices can have significant impacts on demand for the products as clients can easily shift to substitute products and keep prices at par with those of other firms.

Resource-based model

Coca-Cola products have a q unique taste, which is not replicable in other firms, which have enabled the firm to have a top-notch in the beverage sector. The company’s logo sets it apart from the competitors, such as using the red-colored cans tools in packaging. The unique company culture is founded on various core values such as integrity, collaboration, embracing diversity and accountability, which play a key role in enhancing performance efficiency in the business (Company, 2018). Diversified enterprise culture enables the firm to retain the best-talented employees, while effective training remains key in the achievement f of sustainable growth.

The firm’s vision

The company’s vision offers direction on the path to its strategic decision-making as it describes the businesses desired end goals. The firm’s mission is focused on consumer experiences and making a difference by making the firm a place of choice where customers can be inspired beyond their expectations. The firm continues to create a sustainable and shared future while making significant differences in people’s lives.

The mission statement

The Enterprise’s mission statement plays a fundamental role in making the firm endure challenges and act as a standard that dictates and strikes a balance in the enterprise actions. The enterprise mission is at the heart of its activities and endeavors to create value and make a difference in the entire globe as it dictates the path to follow to lead the firm to its vision (Company, 2018).

Stakeholders

The stakeholders of Coca-Cola, such as employees, are key in executing the firm strategies and ensuring the firm is eating both short and long-term goals through their ceaseless commitment to excellence e and offering their best to the Enterprise. We cannot understate clients’ role in influencing the firm’s production decisions, pricing decisions, advertising, and success of its strategies as they offer feedback on areas that the firm needs improvements (Wasieleski & Weber, 2017). The bottlers are key in supplying the company with diverse packaging materials to meet the firm’s diversification needs. In contrast, suppliers of both raw materials and capital are key in ensuring the firm can finance its operation and guaranteeing its capacities to meet production needs and clients’ demands. Other stakeholders like the government are key in offering rules which regulate the firm’s operation and ensure it complies with ethical and legal standards applicable in each jurisdiction.

Conclusion

In conclusion, Coca-Cola remains iconic in non-alcoholic beverages as one of the firms with the highest selling in the sector and with a market share of more than 40%. Despite the firm’s success, I would argue that the business environment is becoming more competitive with other firms emerging in the sector, which are a threat to the future of the company. It is, therefore, critical for the firm to always leverage emerging technologies to remain competitive.

References

4. Indianize or quit India: Nationalist challenges to Coca-Cola in postcolonial India. (2019). Counter-Cola, 151-183. https://doi.org/10.1525/9780520970946-006

Company, C. (2018). Coca-Cola … Opinions, orders, injunctions and decrees relating to unfair competition and infringement of trade-mark. Franklin Classics Trade Press.

GRIN – How does globalisation impact large companies? The example of Coca-Cola. (n.d.). GRIN – Publish your bachelor or master thesis, term papers, dissertation and essays for free. https://www.grin.com/document/498867

Mokhov, V., & Ryabukhin, M. (2018). Sustainable development program «COCA-COLA HBC RUSSIA». Investment and innovation management journal, (4), 68-72. https://doi.org/10.14529/iimj170410

Verde, A. (2017). Is globalisation doomed?: The economic and political threats to the future of globalisation. Springer.

Wasieleski, D., & Weber, J. (2017). Stakeholder management. Emerald Group Publishing.

Running head: COCA-COLA 1

COCA-COLA 7

Globalization and effect on Coca-Cola

Student’s name:

Institution:

Date:

Introduction

Coca-Cola is the leading Enterprise in the production and distribution of non-alcoholic beverages. The Coca-Cola Corporation, an American enterprise, was started in 1882 and had its headquarters in Atlanta, Georgia. The company processes and distributes over 500 brands of no-alcoholic beverages and water, coupled with various bottling firms in different parts of the globe. The Coca-Cola company doe not only operates in the United States but is an international organization that has its products consumed in all parts of the globe. The essay has focused on the impacts of globalization on Coca-Cola corporations, how technology affects the Enterprise, its industrial organization model, resource n based model, e the vision am and mission of the company and the various stakeholders, as discussed below.

Globalization of Coca-Cola

Globalization alludes to the increased political, social and economic interactions and integrations among people, businesses and regimes. Globalization has experienced an exponential increase due to the advancement in transportation and increased innovation in Information and Technology, making it easier for people to communicate regardless of geographical location (Verde, 2017). The concept of globalization fundamental for the Coca-Cola company assist has enabled the Enterprise to expand to diverse continents such as Africa, Asia, Europe and others with branches in more than 200 nations. The company has expanded to a global enterprise courtesy of globalization and its recognizable brands around the globe.

The companies’ clients are the most vital stakeholders for the company and other enterprises in the 21st century. Though vast in size, the Enterprise endeavors to make its products available at the right time since globalization has enabled the firm to have multiple branches. Customers have to access their brands irrespective of their o locations. It is critical to note that globalization has led to increased competition as enterprises seek the best mechanisms of lowering operation costs and gaining the competitive advantage, which often forces the company to lower its prices to catalyze demand for its products (“GRIN – How does globalization impact large companies? The example of Coca-Cola,” n.d). Coca-Cola is often forced to design and package its products in response to customers’ demands as clients are increasingly becoming a focal point in the enterprises’ strategic management actions.

Technology and impact on the Corporation

Other enterprises can take a page from the Coca-Cola handbook when its matters are associated with the use of contemporary and emerging technologies. As technology evolves, the company also evolves its e mechanisms through constant brand and advertisement changes to keep the firm’s products sales high. Since the emergence of social networking, the green movements, and the capacities to remain constantly connected to the internet, the company has ceaselessly harnessed the technologies to enhance its brands, such as using greener bottles to entail packaging products in materials with lesser petroleum. The firm maintains a visible appearance on websites like Facebook. It uses such platforms to spread the news on new products, invite users to participate in games, and associate its products with positive feelings (Mokhov & Ryabukhin, 2018). The firm’s targeted adverts on the websites speak vividly on its control over who sees their adverts and e when they get them. Technology plays a key role in enhancing the supply chains f of the company, not overlooking the impacts of cloud computing in enhancing data management and manipulations to make more meaningful decisions. Through technology, the firm continues to mechanize its operations to significantly lower production costs and meet the ever-increasing demand for their products.

Industrial organization model

An enterprise’s industrial-organizational model demonstrates the need to priorities the trends in its external environment in the strategic decision-making process. It would v be critical to note that the external environment of Coca-Cola creates various hindrances in the strategic decision-making of the firms, such as having to abide by the food and drug rules in offering healthy products. The company has to meet consumers’ changing needs, such as offering sugarless or low sugared products as societies are more aware of the need to consume healthier products (“4. Indianize or quit India: Nationalist challenges to Coca-Cola in postcolonial India,” 2019). We cannot understate the impacts of competitors on the firm’s pricing decisions. For instance, despite the high quality and uniqueness of the firm’s products, actions of other giant firms like PepsiCo, red bull, Nescafe, and others impact on Coca-Cola’s pricing decisions. Slight inflation in the Coca-Cola prices can have significant impacts on demand for the products as clients can easily shift to substitute products and keep prices at par with those of other firms.

Resource-based model

Coca-Cola products have a q unique taste, which is not replicable in other firms, which have enabled the firm to have a top-notch in the beverage sector. The company’s logo sets it apart from the competitors, such as using the red-colored cans tools in packaging. The unique company culture is founded on various core values such as integrity, collaboration, embracing diversity and accountability, which play a key role in enhancing performance efficiency in the business (Company, 2018). Diversified enterprise culture enables the firm to retain the best-talented employees, while effective training remains key in the achievement f of sustainable growth.

The firm’s vision

The company’s vision offers direction on the path to its strategic decision-making as it describes the businesses desired end goals. The firm’s mission is focused on consumer experiences and making a difference by making the firm a place of choice where customers can be inspired beyond their expectations. The firm continues to create a sustainable and shared future while making significant differences in people’s lives.

The mission statement

The Enterprise’s mission statement plays a fundamental role in making the firm endure challenges and act as a standard that dictates and strikes a balance in the enterprise actions. The enterprise mission is at the heart of its activities and endeavors to create value and make a difference in the entire globe as it dictates the path to follow to lead the firm to its vision (Company, 2018).

Stakeholders

The stakeholders of Coca-Cola, such as employees, are key in executing the firm strategies and ensuring the firm is eating both short and long-term goals through their ceaseless commitment to excellence e and offering their best to the Enterprise. We cannot understate clients’ role in influencing the firm’s production decisions, pricing decisions, advertising, and success of its strategies as they offer feedback on areas that the firm needs improvements (Wasieleski & Weber, 2017). The bottlers are key in supplying the company with diverse packaging materials to meet the firm’s diversification needs. In contrast, suppliers of both raw materials and capital are key in ensuring the firm can finance its operation and guaranteeing its capacities to meet production needs and clients’ demands. Other stakeholders like the government are key in offering rules which regulate the firm’s operation and ensure it complies with ethical and legal standards applicable in each jurisdiction.

Conclusion

In conclusion, Coca-Cola remains iconic in non-alcoholic beverages as one of the firms with the highest selling in the sector and with a market share of more than 40%. Despite the firm’s success, I would argue that the business environment is becoming more competitive with other firms emerging in the sector, which are a threat to the future of the company. It is, therefore, critical for the firm to always leverage emerging technologies to remain competitive.

References

4. Indianize or quit India: Nationalist challenges to Coca-Cola in postcolonial India. (2019). Counter-Cola, 151-183. https://doi.org/10.1525/9780520970946-006

Company, C. (2018). Coca-Cola … Opinions, orders, injunctions and decrees relating to unfair competition and infringement of trade-mark. Franklin Classics Trade Press.

GRIN – How does globalisation impact large companies? The example of Coca-Cola. (n.d.). GRIN – Publish your bachelor or master thesis, term papers, dissertation and essays for free. https://www.grin.com/document/498867

Mokhov, V., & Ryabukhin, M. (2018). Sustainable development program «COCA-COLA HBC RUSSIA». Investment and innovation management journal, (4), 68-72. https://doi.org/10.14529/iimj170410

Verde, A. (2017). Is globalisation doomed?: The economic and political threats to the future of globalisation. Springer.

Wasieleski, D., & Weber, J. (2017). Stakeholder management. Emerald Group Publishing.

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