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In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3.

Consider the corporation you have selected to use in your first three assignments.

Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University’s online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will do a 15-minute presentation to the Board of Directors of the corporation. Develop an eight- to twelve-slide PowerPoint presentation with speaker notes based upon Assignments 1 through 3.  

Requirements

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

  • Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
  • Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
  • Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
  • Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. 
  • Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
  • Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics or professional video.
  • Go to Basic Search: Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar Websites do not quality as academic resources.
  • References must be submitted on a Works Cited page using SWS format.

Use the Assignment 4 Template [PPTX] to ensure that your assignment meets the above requirements.

The specific course learning outcome associated with this assignment is as follows:

  • Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics

How to Use This Template

Each slide needed in your submission is provided in this template.

Do not add slides

Do not delete slides (except the “How to Use This Template” slide)

Replace the “blue” font on each slide with your presentation content

Change all font to black

Use bullet points on the slides

Do not type every word you plan to say on the slide

Enter the text/transcript of your talk in the speaker notes section

The speaker notes section is the gray area below each slide

Do not enter your speaker notes in comment boxes

Do not include audio or video clips

Delete this slide before submitting your assignment

Delete this slide before submitting your assignment

Notes: This is the speaker notes section of the PowerPoint presentation.

Do Not type every word you plan to say on the slide.

Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

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BUS499 Capstone

Assignment 4

Insert Student’s Name Here

Insert what you would said to introduce yourself to your executive audience and tell them what you are going to cover in your presentation

Do Not type every word you plan to say on the slide. Use bullet points only.

Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

2

SWOT Analysis of Company Name

Strengths Insert a bullet or two describing strengths of the firmWeaknesses Insert a bullet or two describing weaknesses of the firm
Opportunities Insert a bullet or two describing opportunities available to the firmThreats Insert a bullet or two describing threats to the firm

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

3

SWOT Analysis Strategy

Strengths and Opportunities

Insert a bullet describing the strategy to capitalize on strengths and opportunities

Insert another bullet describing the strategy to capitalize on strengths and opportunities

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

4

SWOT Analysis Strategy

Weaknesses and Threats

Insert a bullet describing the strategy to minimize weaknesses and threats

Insert another bullet describing the strategy to minimize weaknesses and threats

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.

5

Competitiveness Strategy

Competitiveness

1st bullet point of levels and types of strategies to maximize competitiveness

2nd bullet point of levels and types of strategies to maximize competitiveness

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.

6

Profitability Strategy

Profitability

1st bullet point of levels and types of strategies to maximize profitability

2nd bullet point of levels and types of strategies to maximize profitability

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.

7

Communications Plan

Competitiveness Strategies

1st bullet point on the plan to communicate the competitiveness strategies to stakeholders

2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders.

8

Communications Plan

Profitability Strategies

1st bullet point on the plan to communicate the profitability strategies to stakeholders

2nd bullet point on the plan to communicate the profitability strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.

9

Corporate Social Responsibility

Responsible (ethical) corporate citizen

1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

Impact of efforts on company’s bottom line

1st bullet point on the impact the efforts have on the company’s bottom line – specific example

2nd bullet point on the impact the efforts have on the company’s bottom line – specific example

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

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References

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.

Insert second source

Insert third source

Insert any additional sources

You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.

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