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Assignment Content

  1. Create a 10- to 15-slide Microsoft® PowerPoint® presentation, with speaker notes, in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon.


    Include the following in your presentation:
    • Select 1 topic from Ch. 4 or 6 of the textbook – you may start with this list:
    • Gamification
    • Nostalgia
    • Body decoration and mutilation (piercings, tattoos, etc.)
    • Provide your personal thoughts and examples, or discuss those in the text or other external references.
    • Explain the consumer behavior concepts underlying the topic.
    • Include graphics to enhance the effectiveness of your presentation.
    • Format your presentation consistent with APA guidelines.