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In this assignment, you will create an original Situation Analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years.


  1. Download the Assignment 2: Situation Analysis Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week10_Assignment.
  2. Select one company/brand from the four choices below:
    • Mini Cooper
      • Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, catering to your individual needs.
      • MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.
    • Samsung
      • “Inspire the World, Create the Future.”
      • The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people. We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics and continue our journey through history of innovation.