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Professional Development and Labor Market Research

MSN-prepared nurses must be prepared to market themselves to others so that the key characteristics and contributions of their expertise and the role are recognized and valued in the healthcare environment. However, prior to doing so, it’s important to understand the true labor market information and the employers that are of most interest to them. Furthermore, you need to be aware of all of the tools and resources available to you once you begin the job search, but more importantly, be knowledgeable of the strengths and barriers that may come into play as you prepare to advance their careers.

As you navigate through your program, it is never too early to begin researching what the job market looks like in your area, as well as what credentials and licenses you may need to advance within your chosen field in the future.

The purpose of this assignment is to help you feel more prepared as you begin to think about your future career and the path that you are hoping to take. First, develop a job search strategy for your chosen advanced nursing practice role. You will educate your audience on the value you bring to the healthcare team and the opportunities which exist in your chosen labor market and profession.

This assignment will be prepared as a 7-10 slide PowerPoint presentation meeting the following criteria.


  1. Examine the advanced nursing practice role for which you are being prepared (NP, Executive Leader, or Nurse Educator) and briefly describe the role including the history of the role, education and certifications required or preferred by employers (i.e. DEA License), and major functions of this role.
  2. For your selected advanced nursing practice role, please locate, research and include the following information in your PowerPoint as well:
    • Projected Job Growth in state
    • Average Salary Range
    • Similar Job Titles
    • 5 Employers who are hiring these roles in your area

Resources to utilize (not limited to):

  1. Create a marketing plan to support your value to the healthcare team. You will need to look at the literature beyond nursing. Address each of the 4Ps to market your advanced nursing practice role.
  2. Investigate at least two of the Central and Core Competencies (i.e., Direct Clinical Practice, Guidance and Coaching, Consultation, Evidence-based Practice, Leadership, Collaboration, Ethical Decision Making) described in Hamric’s Integrative Model of Advanced Practice Nursing and how these competencies can influence and advance healthcare.

Your presentation must be presented in a single PowerPoint presentation. The presentation must be between 7 and 10 slides in length, not including the title and reference list slides. The presentation must use proper APA formatting as directed in the APA Publication Manual, 7th edition formatting, including a title slide and reference list with properly formatted citations in the body of the presentation. You will record this as a voice-over PowerPoint. This must be at least 10 minutes in length.

Please view the Career Services Skill Market video to provide a better understanding of how to market yourself for your new career.

To view the Grading Rubric for this Assignment, please visit the Grading Rubrics section of the Course Resources.

Assignment Requirements:

Before finalizing your work, you should:

  • be sure to read the Assignment description carefully (as displayed above);
  • consult the Grading Rubric (under the Course Resources) to make sure you have included everything necessary; and
  • utilize spelling and grammar check to minimize errors.

Your writing Assignment should:

  • follow the conventions of Standard English (correct grammar, punctuation, etc.);
  • be well ordered, logical, and unified, as well as original and insightful;
  • display superior content, organization, style, and mechanics; and
  • use APA 7th edition format.
  • For assistance, visit the Academic Success Center.
  • For assistance with PowerPoint audio, please visit Microsoft Support

Assignment Rubric

Unit 8 Assignment grading rubric. Instructors: Enter total available points in cell H2, and values between 0 and 4 in the yellow cells in the Score column.
Total available points =130
Content RubricIntroductory – Not submitted or largely incomplete. Work may indicate very little if any comprehension of content.Emergent – Work shows some comprehension but errors indicating miscomprehension may be present.Practiced – Work indicates overall progress toward comprehension. Minor errors may present.Proficient/Mastered – Work is complete and indicates full comprehension of content.ScoreWeightFinal Score
0 – 1.92 – 2.93 – 3.94
Advanced Practice RoleNo AP role is addressed.One nursing advanced practice role is chosen and described, but major details are missing.A nursing advanced practice role is chosen and described, but more detail is needed.A nursing advanced practice role is chosen and described in detail including role, history, educaiton, certification, and major functions.20%0.00
Role SpecificsRole specifics are not addressed.Role specifics are described, but major details are missing.Role specifics are described, but more detail is needed.Role specifics are described in detail including projected growth rate, salary range, similar job titles, and at least five potential employers are listed..20%0.00
Marketing PlanMarket plan and 4Ps are missing.Marketing plan and 4Ps are described, but major details are missing.Marketing plan and 4Ps are described, but more detail is needed.Marketing plan and 4Ps are described in detail.20%0.00
Core CompetenciesCore competencies are not addressedOne core competency is discussed, but major details are missing.Two core competencies are discussed, but more detail is needed.Two core competencies are described in detail.20%0.00
LengthLess than 7 slides, and less than 10 minutes.7-10 slides and ten minutes in length.20%0.00
(Do Not Change criteria below)Content Score0
Writing Deduction Rubric (everyone starts with 4’s = no deductions)IntroductoryEmergentPracticedProficient/MasteredScoreWeightFinal Score
Grammar & PunctuationThe overall meaning of the paper is difficult to understand. Sentence structure, subject verb agreement errors, missing prepositions, and missing punctuation make finding meaning difficult.Several confusing sentences, or 1 to 2 confusing paragraphs make understanding parts of the paper difficult, but the overall paper meaning is clear. Many subject verb agreement errors, run-on sentences, etc. cause confusion.A few confusing sentences make it difficult to understand a small portion of the paper. However, the overall meaning of a paragraph and the paper are intact. There may be a few subject verb agreement errors or some missing punctuation.There are one or two confusing sentences, but the overall sentence and paragraph meanings are clear. There are a few minor punctuation errors such as comma splices or run-on sentences.35%0.00
SpellingThe many misspelled words and incorrect words choices significantly interfere with the readability.Many typos, misspelled words, or the use of incorrect words making understanding difficult in a few places.Some misspelled words or the misuse of words such as confusing then/than. However, intent is still clear.A few misspelled words normally caught by spellcheckers are present but do not significantly interfere with the overall readability of the paper.35%0.00
Order of Ideas & Length RequirementPaper has some good information or research, but it does not follow assignment directions and is lacking in overall organization and content.The order of information is confusing in several places and this organization interferes with the meaning or intent of the paper. However, the paper has a generally discernible purpose and follows assignment directions overall.The order of information is confusing in a few places and the lack of organization interferes with the meaning or intent of the paper in a minor way.The overall order of the information is clear and contributes to the meaning of assignment. There is one paragraph or a sentence or two that are out of place or other minor organizational issues. A few sentences may be long and hard to understand. Meets length requirements.20%0.00
APAThere is some attempt at APA formatting and citing. There are one or more missing parts such as the cover page or references list. Citation information may be missing. Citation mistakes make authorship unclear.This is an attempt use APA formatting and citing. There are both in-text citations and reference listings. Citation information may be missing or incorrect (i.e. Websites listed as in-text or reference citations). There is an attempt to cite all outside sources in at least one place. Authorship is generally clear.There is an overall attempt at APA formatting and citation style. All sources appear to have some form of citation both in the text and on a reference list. There are some formatting and citation errors. Citations generally make authorship clear.There is a strong attempt to cite all sources using APA style. Minor paper formatting errors such as a misplaced running head or margins may occur. Minor in-text citation errors such as a missing page number or a misplaced date may occur. Quotation marks and citations make authorship clear.10%0.00
Writing Deduction0
Final Score0