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D1: Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.

D2: Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

D3: Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.

D4: Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations.

D5: Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

D6: Discuss the role of demographics in relationship to integrated marketing communications.

D7: Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.