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Assignment Overview

Topic: Impact of brand awareness on consumer/brand loyalty

Choose a current (less than 9 months old) article either from a scholarly journal, periodical, or vetted primary news source that corresponds with the identified topic. Briefly summarize the article and explain how it is related to topic.  At a minimum, each summary should contain:

  • An internet link to the article.
  • A summary of the article and the topic you are analyzing.
  • An analysis of the topic/issue as it relates to market research.
  • A personal comment/opinion on the issue.
  • Your personal perspective of how this information is useful for you to know

Guidelines

Please submit in a Word document with an eye toward professional presentation. All sources must be sited in APA style. Expected word count: 750 words

Submissions will be vetted through TurnItIn; a paper with a score higher than 20% will not be accepted.