Complete the final case study paper on your selected and approved company.
Guidelines: The final case study paper should cover five sections including an overview of the company and its competitive landscape along with four other sections addressing organizational economic theory and concepts learned throughout the course.
Each section should be 1.5 – 2.0 pages (4 sections X 1.5 – 2.0 pages = 6 – 8 pages).
- The evaluation of the final case study paper is based on how well students apply the course concepts and ideas to the company they have selected.
Submission Details: 6-8 pages (double-spaced)
Use the complete APA style of writing including a title page with running head, abstract, body, and reference list
Final Case Study Instructions
Choose a company to research. The company can be either a publicly-traded company or privately-owned, perhaps a company you are familiar with (but not your current employer). The key elements in choosing a good company for your case study are:
1) Is the company relatively easy to research? Is there plenty of available information on the inner-workings of the firm?
2) Is it a company you’re interested in and/or do you like their product or service? (This will make it more fun.)
3) Is the company newsworthy? (Perhaps they’ve had a stunning failure, legal issue or maybe they recently created a killer product everyone wants.)
Once you have picked a company, post your company to the final case study paper discussion forum – week 4. No two students can pick the same company and approval will be given on a first come-first assigned basis.
Note that for a large, multi-line or multi-product company, you may want to choose a single business line within the firm for your analysis. For example, with Apple, you would concentrate on their iPhone business only or with Google/Alphabet you would concentrate on just their driverless car project. You will find it much easier to focus your business analysis on one business line within a large diversified company.
Your final case study paper should be 6-8 pages and will consist of 5 sections (each about 1.5-2.0 pages).
The first section should be an overview of the company:
· What does the company do?
· What product or service does it offer?
· Where is it located?
· Who are its main competitors?
· What is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)?
· How is it regulated?
This first section should provide a background or base-line understanding of the company in support of the rest of the paper.
For the remaining four sections, should include the following:
· A demand analysis illustrating the most applicable terms, concepts, or ideas in Chapter 3 to include the following – consumer behavior (purchasing power and substitution effect), targeting, switching cost, positioning, price elasticity of demand (demand determinants), interpreting income and advertising elasticity.
· A pricing analysis illustrating the most applicable terms, concepts, or ideas in Chapter 14 to include the following – value in use/value based pricing (product specifications, ease of use, service frequency, change order responsiveness, loyalty programs, and empathy in order processing), couponing, bundling, price discrimination, and price skimming versus full-cost pricing.
· A “What they got wrong” analysis detailing a strategy mistake using the course concepts.
· A “What they got right” analysis detailing a strategy win using the course concepts.
If you are having trouble addressing or finding enough information for any of the sections above, you can augment your analysis by articulating what you think the company should do. For example, if you can’t find any information on your company’s value based pricing, explain how you would price the product or service and why. This is Organizational (managerial) Economics; make some decisions on behalf of your company and support them using concepts and ideas from the course!
The goal of this paper is to illustrate that you understand the concepts covered in this course and that you can apply them to a real company.
Remember to document or source borrowed research using the standard APA citation style. Extensive quoting is not necessary (and not additive to your grade). Reference the source, but, to the extent possible, explain the concept or strategy in your own words. For example, if you find a great article on your company’s pricing strategy, explain the article and concepts in your own words and source it. Do not cut and paste long passages of text.
The paper should be 6-8 pages (or more) double-spaced, size 12 font Times New Roman, Calibri, or Cambria. The final paper is due on Sunday of Week 13.
MG 5615 – Organizational Economics
Final Case Study Outline
I. US Bancorp Abstract
a. Services provided
b. Area of operations
II. US Bancorp Overview
a. Founded – 1891 in Portland, Oregon as United States National Bank of Portland
b. Name changes from 1902-1969
c. Location – Portland, Oregon
i. Current Location – Minneapolis, Minneapolis
ii. Mergers and Expansion
1. US Bancorp of Oregon
2. First Bank System
III. Competitor Landscape
a. What does competition look like for US Bancorp
b. List of competitors – Bank of America, JP Morgan Chase, Wells Fargo and CitiGroup
IV. Market Structure
a. Competitive Oligopoly
V. Government Regulations
a. Federal Reserve System
b. Office of the Comptroller of the Currency
c. Federal Reserve
VI. Demand Analysis
a. Consumer Behavior
i. Purchasing Power – Substitution Effect
b. Price Elasticity of Demand
i. Demand Determinants
VII. Pricing Analysis
a. Consumer Satisfaction
b. Equities, Bonds and Assets
VIII. What they got wrong
b. Geographic constraints
IX. What they got right
a. Customer retention