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A project plan is based on research and organizational goals. 

Use the provided template to create a project plan that outlines the operational steps needed to meet each project objective determined in Wk 3 – Apply: Project Metrics.  

  • Use the textbook and other available resources to fill in the appropriate content.  
  • Summarize the justification for your project plan. 

Note: Review the Strategic Management- 8 Most Popular Cases located in the Course Resources folder at the top of course. 

Cite all sources following APA guidelines. 


Project Plan

BUS/475 v10

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Wk 4 – Apply: Project Plan

Project Title:

Project Objectives:

· List project objective

· List project objective

· List project objective

Operational StepResponsible PersonTimeline


Project Title: Desert Taco Opportunity

Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s customer base through the introduction of desert tacos in your food truck menu.

Project Objectives:

· Identify the top 3 potential customer groups for this opportunity and describe their characteristics and preferences

Operational StepResponsible PersonTimeline
Review the organization’s customer database to determine potential customer groupsLeo (Market Research Manager)9/30 (1 week)
Identify the top 3 groups to target based upon volume, brand loyalty, and locationBetty (Director of Marketing)10/7 (2 weeks)
Survey customers regarding food preferences and potential menu itemsTom (Customer Service Representative)10/21 (4 weeks)
Share customer feedback with inventory and operational teamsBetty/Tom10/28 (5 weeks)

Determine the top 5 locations and times to complete a pilot study with your test market.

Operational StepResponsible PersonTimeline
Review sales data to determine peak sales opportunities by locationJim (Director of Sales)9/30 (1 week)
Identify the top 5 locations in which to conduct the desert taco pilotJim10/7 (2 weeks)
Create marketing collateral and social media communications to promote the desert taco pilotOliver (Media Relations Manager)10/21 (4 weeks)
Provide expected volume and product information for the inventory teamJim10/7 (2 weeks)

Estimate the required inventory and supply chain needs necessary to support the desert taco pilot

Operational StepResponsible PersonTimeline
Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.Louise (Controller)10/14 (3 weeks)
Source supply companies and obtain product pricing quotes and delivery timelines.Louise10/21 (4 weeks)
Determine shipment and storage needs to support the pilot.Louise and Ben (Operations Manager)10/21 (4 weeks)
Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations.Louise10/28 (5 weeks)

Copyright 2019 by University of Phoenix. All rights reserved.

Copyright 2019 by University of Phoenix. All rights reserved.